Minus Twenty: The Journey of an Independent Food Business

Minus Twenty: The Journey of an Independent Food Business

Business, Entrepreneurship, Food, and Travel are at the core of Minus Twenty, the podcast featuring real-life business stories from James Beard Award Winning Author and Chef Keith Schroeder and the High Road Craft Brands team. Keith went from an established career as an executive chef to founding High Road (in 2010), to better serve the culinary community with premium ice cream. Join host and Executive Creative Director Walter Biscardi and Chef Keith as they reminisce, plan, dream, and share (openly) what it's like to run one of the fastest growing private companies in America (4 consecutive years on the Inc 5000).This podcast will feature discussions on entrepreneurship, business, marketing, food, travel, life, and some random mayhem.The title, Minus Twenty, is the ideal temperature for maintaining the quality of ice cream. There is some adult language from time to time, hence the Explicit Language warning.Got questions you'd like us to tackle on the show? Drop us a line minustwenty@highroadcraft.com.


January 20, 2020 25 min

One of CEO Keith Schroeder's greatest business regrets is not getting right back on the horse when his first restaurant failed. He went to work for others for 10 years before he got that push to go back after his own venture.

The answer you'll get most often from the investment community is "No."  For an entrepreneur with passion for their concept, all of those "No's" can wear you down. And it's ok if...

Mark as Played

Starting any business requires money, often a lot of money. But where do you start if you’ve never raised funding before?

High Road CEO Keith Schroeder gives a fantastic “101 Primer” on how capital can be raised and some ideas on where to find funding. Should you start with friends and family? What should be their expectations? How do investments work? Can you get help from your local state? What’s a waterfall or a term sheet?  Once...

Mark as Played
January 6, 2020 31 min

Becoming an entrepreneur and starting your own business is incredible. But making the transition from Employee to Entrepreneur is a major step in anyone’s career and life. Your decision can go from absolutely amazing to sideways in a hurry

High Road CEO Keith Schroeder has learned a great deal about how to be both successful and unsuccessful making the leap to running your own business.

Some areas we cover are the mindset of an entre...

Mark as Played

After almost 10 years in business, High Road Craft Brands has begun to look outside of ice cream for products. They even purchased another company to fold into their operations.

With a company founded by, and still run by, chefs the opportunity to bring Ciao Bella Gelato and Sorbetto into the High Road Craft Brands family was too good to pass up.  Ciao Bella has a long history in food service and it was CEO Keith Schroeder's hea...

Mark as Played

After successfully launching High Road by keeping a singular focus on food service clients, CEO Keith Schroeder was presented an unexpected opportunity to move into retail.  High Road was also unexpectedly kicked out of their original commercial home.

Ironically it was High Road's narrow focus on providing high quality ice cream products to food service clients in Atlanta that created the retail opportunity Keith wanted to avoid...

Mark as Played
October 22, 2019 27 min

Every story has a beginning. High Road Craft Brands was born of one chef's frustration with the limitations in the corporate food service world.

Keith Schroeder made the leap from Executive Chef to Entrepreneur to seize an opportunity in the food service manufacturing sector. But this was not a leap made blindly. In this discussion you'll hear some of the steps Keith took including business school programs to prepare himself...

Mark as Played

Popular Podcasts

  • If you can never get enough true crime... Congratulations, you’ve found your people.

  • Dr. Death

    We’re at our most vulnerable when we go to our doctors. We trust the person at the other end of that scalpel. We trust the hospital. We trust the system. Christopher Duntsch was a neurosurgeon who radiated confidence. He claimed he was the best in Dallas. If you had back pain, and had tried everything else, Dr. Duntsch could give you the spine surgery that would take your pain away. But soon his patients started to experience complications, and the system failed to protect them. Which begs the question: who - or what - is that system meant to protect? From Wondery, the network behind the hit podcast Dirty John, DR. DEATH is a story about a charming surgeon, 33 patients and a spineless system. Reported and hosted by Laura Beil.

  • The Daily

    This is what the news should sound like. The biggest stories of our time, told by the best journalists in the world. Hosted by Michael Barbaro. Twenty minutes a day, five days a week, ready by 6 a.m.

  • Dateline NBC

    Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.

  • Stuff You Should Know

    If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. Josh and Chuck have you covered.

Facebook comments will no longer be available on iHeart

We're taking steps to simplify your experience. If you want to reach out to our hosts or stations, please do so via their website or social media. If you need any assistance please check out our help site.

Chat About Minus Twenty: The Journey of an Independent Food Business

Advertise With Us
Music, radio and podcasts, all free. Listen online or download the iHeartRadio App.


© 2021 iHeartMedia, Inc.