Minus Twenty: The Journey of an Independent Food Business

Minus Twenty: The Journey of an Independent Food Business

Business, Entrepreneurship, Food, and Travel are at the core of Minus Twenty, the podcast featuring real-life business stories from James Beard Award Winning Author and Chef Keith Schroeder and the High Road Craft Brands team. Keith went from an established career as an executive chef to founding High Road (in 2010), to better serve the culinary community with premium ice cream. Join host and Executive Creative Director Walter Biscardi and Chef Keith as they reminisce, plan, dream, and share (openly) what it's like to run one of the fastest growing private companies in America (4 consecutive years on the Inc 5000).This podcast will feature discussions on entrepreneurship, business, marketing, food, travel, life, and some random mayhem.The title, Minus Twenty, is the ideal temperature for maintaining the quality of ice cream. There is some adult language from time to time, hence the Explicit Language warning.Got questions you'd like us to tackle on the show? Drop us a line minustwenty@highroadcraft.com.


January 20, 2020 25 min

One of CEO Keith Schroeder's greatest business regrets is not getting right back on the horse when his first restaurant failed. He went to work for others for 10 years before he got that push to go back after his own venture.

The answer you'll get most often from the investment community is "No."  For an entrepreneur with passion for their concept, all of those "No's" can wear you down. And it's ok if...

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Starting any business requires money, often a lot of money. But where do you start if you’ve never raised funding before?

High Road CEO Keith Schroeder gives a fantastic “101 Primer” on how capital can be raised and some ideas on where to find funding. Should you start with friends and family? What should be their expectations? How do investments work? Can you get help from your local state? What’s a waterfall or a term sheet?  Once...

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January 6, 2020 31 min

Becoming an entrepreneur and starting your own business is incredible. But making the transition from Employee to Entrepreneur is a major step in anyone’s career and life. Your decision can go from absolutely amazing to sideways in a hurry

High Road CEO Keith Schroeder has learned a great deal about how to be both successful and unsuccessful making the leap to running your own business.

Some areas we cover are the mindset of an entre...

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After almost 10 years in business, High Road Craft Brands has begun to look outside of ice cream for products. They even purchased another company to fold into their operations.

With a company founded by, and still run by, chefs the opportunity to bring Ciao Bella Gelato and Sorbetto into the High Road Craft Brands family was too good to pass up.  Ciao Bella has a long history in food service and it was CEO Keith Schroeder's hea...

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After successfully launching High Road by keeping a singular focus on food service clients, CEO Keith Schroeder was presented an unexpected opportunity to move into retail.  High Road was also unexpectedly kicked out of their original commercial home.

Ironically it was High Road's narrow focus on providing high quality ice cream products to food service clients in Atlanta that created the retail opportunity Keith wanted to avoid...

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October 22, 2019 27 min

Every story has a beginning. High Road Craft Brands was born of one chef's frustration with the limitations in the corporate food service world.

Keith Schroeder made the leap from Executive Chef to Entrepreneur to seize an opportunity in the food service manufacturing sector. But this was not a leap made blindly. In this discussion you'll hear some of the steps Keith took including business school programs to prepare himself...

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