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October 22, 2019 27 min

Every story has a beginning. High Road Craft Brands was born of one chef's frustration with the limitations in the corporate food service world.

Keith Schroeder made the leap from Executive Chef to Entrepreneur to seize an opportunity in the food service manufacturing sector. But this was not a leap made blindly. In this discussion you'll hear some of the steps Keith took including business school programs to prepare himself to not just open a business, but to be successful by keeping a narrow focus. 

This is a great, real-world introduction for anyone who is ready to make that leap from employee to entrepreneur but isn't sure exactly what they need to do to prepare. Whether you're in food service or any other industry, the path that Keith followed to start the High Road is full of good advice for all listeners.

This is the first of a three part overview discussion on the launch, expansion and future of High Road Craft Brands.

This episode features host Walter Biscardi, Jr., Executive Creative Director for High Road Craft Brands and CEO Keith Schroeder.

You can also watch this podcast on YouTube: https://youtu.be/s01OeuUcYoM

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