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October 23, 2019 27 min

After successfully launching High Road by keeping a singular focus on food service clients, CEO Keith Schroeder was presented an unexpected opportunity to move into retail.  High Road was also unexpectedly kicked out of their original commercial home.

Ironically it was High Road's narrow focus on providing high quality ice cream products to food service clients in Atlanta that created the retail opportunity Keith wanted to avoid. Retail meant investment in new equipment, new processes, new employees and moving into the brutal world of grocery frozen foods. Ice Cream is one of the most difficult grocery areas to win.  

As High Road's retail momentum started to grow, Keith was faced with another unexpected development, eviction from his commercial home because the new owners planned to tear down the entire property. 

Proof that fact is stranger than fiction, this discussion dives into the mindset of an entrepreneur faced with change that brings tremendous risk to the business. Keith shares the real story on how High Road made that leap into retail, how they raised the capital to purchase the new equipment and then how he went about moving his entire company while still delivering quality product to his customers.

This discussion is all about leap of faith for those of you looking to take that next step. Move your home based business into commercial. Grow your commercial business into retail. Grow your business from small to medium or large. 

This is the second of a three part overview discussion on the launch, expansion and future of High Road Craft Brands.

This episode features host Walter Biscardi, Jr., Executive Creative Director for High Road Craft Brands and CEO Keith Schroeder.

You can also watch this episode on YouTube:

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