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October 24, 2019 27 min

After almost 10 years in business, High Road Craft Brands has begun to look outside of ice cream for products. They even purchased another company to fold into their operations.

With a company founded by, and still run by, chefs the opportunity to bring Ciao Bella Gelato and Sorbetto into the High Road Craft Brands family was too good to pass up.  Ciao Bella has a long history in food service and it was CEO Keith Schroeder's heart that led to the acquisition of the company. 

As the company prepares to move forward into 2020 and beyond, a restructuring of the parent company was necessary. High Road Craft Brands is now the home of 5 distinct brands and the ability to manage those brands, deliver quality products and win in the retail market means raising the game for the entire corporation.

Keith shares the inside stories on the mindset of purchasing another company along with the why and how the restructuring was necessary for High Road to continue to grow its market share moving forward. This discussion touches upon raising capital, what to consider when purchasing another company and thoughts on maintaining proper company structure as you grow and evolve.

This is the third of a three part overview discussion on the launch, expansion and future of High Road Craft Brands.

This episode features host Walter Biscardi, Jr., Executive Creative Director for High Road Craft Brands and CEO Keith Schroeder.

You can also watch this episode on YouTube: https://youtu.be/Asuyg_d5aUI

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