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January 13, 2020 32 min

Starting any business requires money, often a lot of money. But where do you start if you’ve never raised funding before?

High Road CEO Keith Schroeder gives a fantastic “101 Primer” on how capital can be raised and some ideas on where to find funding. Should you start with friends and family? What should be their expectations? How do investments work? Can you get help from your local state? What’s a waterfall or a term sheet?  Once you raise your funding, what does the return look like?

This podcast is essential for anyone starting their fundraising process to help you begin to understand some sources of funding and some of the terminology you’ll run into. Keith draws from his own experiences knowing nothing about fundraising to having to raise funding for his various ventures.  As usual, he presents is a straightforward, no BS style.

Before you set out to find funding for your venture, grab yourself a beverage and take in these 30 minutes of essential listening on raising capital from someone who has been there and is still there today growing his business.

This podcast features High Road Craft Brands CEO Keith Schroeder and Walter Biscardi Jr., Executive Creative Director.

You can watch the episode on YouTube:

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