Modern Marketers with Blake Beus and Greg Marshall
Modern marketing tactics that anyone can use to scale and grow
Episodes
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Greg Marshall 0:03 And ladies and gentlemen, we got our audio is actually working on this one this last time. We forgot to double check it. And and I thought it was a good one.
Blake Beus 0:13 Yeah. It's good. It's it's good to be back. I think this is the first one we're act...
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Blake Beus 0:00 We're recording now. And it is moving now.
Greg Marshall 0:03 All right. We just had a wonderful experience where we record a beautiful podcast for you guys. But for whatever reason, technology just paused on us. So
Blake Beus 0:12 I was the best one. It's, but...
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Blake Beus 0:00 Okay, we are live. Greg, I want to start off first and foremost, asking you about you. You said you had some some, some feedback, some results based on what we talked about, in our last episode about success signals, soft signals. I can't remember all of them. But
G...
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Greg Marshall 0:00 Let's talk about right before we always we almost get our topics from our pre talk, basically before we hit record, so they were talking about algorithms and bundles, and you know, just kind of do things differently. So let's kind of first start off with, l...
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Transcript
Greg Marshall 0:00 All right, so we just, you know, talk before we put the hit record by a lot about a topic that I think is is more important than most businesses, I believe think, which is, when you're running ads or your marketing, no matter what you're doing, you're sending them ...
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Blake Beus 0:01 Are Greg, you want to talk about counterintuitive marketing? What do you mean by that?
Greg Marshall 0:06 counter to of marketing is essentially doing things that maybe you feel like is the opposite of what everyone else is doing? Or maybe you think it wouldn't work, b...
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Blake Beus 0:00 But we're recording. Right? All right. Oh,
Greg Marshall 0:06 Blake, what do you think? So you've got the topic of the day, you said this to me yesterday. And I thought, interesting timing, because I've been seeing some of these things and the ad accounts, and ...
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Transcript
Blake Beus 0:02 Okay, we're recording right recording. So, Greg, before before we hit the record button, we do this too many times we were talking about yes, search engine optimization or SEO, but specifically YouTube, SEO. And we both have a ton of thoughts on this you've actually been ...
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Blake Beus 0:06 Okay, we're good. Let's do this. Greg, you're telling me about this great marketing strategy that I heard, basically, how to get sales with zero costs.
Greg Marshall 0:19 Yes,
Blake Beus 0:20 this really cool.
Greg Marshall 0:21 The the deal of prom is, is...
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Greg Marshall 0:00 All right, we are recording. All right. Well, Blake, what's your thoughts on it? Let's get right into it. So Facebook has changed, you know its name. Well, not the properties that owns I guess, but just the parent company comm meta, meta, meta? Yeah. Meta. What do you what are your ...
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Transcript
Greg Marshall 0:01 Alright, so we are we're on and one of the things I will talk about something I've noticed that, you know, I can't confirm because this isn't my, you know, area of expertise, this is more your area of expertise is it seems like so when I, when I run pay traffic...
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Blake Beus 0:01 Hi, I'm Blake Beus, and I'm your marketing technology Maestro.
Greg Marshall 0:06 Hey, I'm Greg Marshall. I'm your social media marketing strategist.
Blake Beus 0:09 And this is the modern marketers podcast. Okay, so we want to talk about on this Motivati...
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Transcript
Greg Marshall 0:00 All right. So today a couple things we want to talk about. The first is delayed. Well, what would you call it? delayed data attribution? Yeah. And your ad account? Yeah, absolutely.
So you know, what I'm seeing currently right now, both in Facebook and Google is I'm s...
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[00:00:00] Blake Beus: All right, let's go. Let's do
[00:00:02] Greg Marshall: this. All right. So, you know, we, we talked about some last week, which you actually made me reminded me to talk about, which was creating content, the importance of actually creating content and almost no one wants to crea...
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[00:00:00] Greg Marshall: All right. So Blake, even you you've been telling me a little bit about some some LinkedIn ads. We, we touched on a little bit last episode, but very, very lightly. And you know, I would love to go into this a little more deeply, so. Tell me the lake, that message. How does that wo...
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[00:00:00] Greg Marshall: All right. So what, here's something that I run into quite often, which is always confusing to me. Um, why is this such a big deal? But because it, to me doesn't make any sense. Which is devaluing customers that have purchased from you before, or even family or friends who buy ...
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[00:00:00] Blake Beus: Let's talk about Facebook, Facebook, Facebook, Instagram,
[00:00:04] Greg Marshall: WhatsApp, anything
[00:00:06] Blake Beus: that Facebook owns, basically everything like their employees couldn't even badge in to the building. I did
[00:00:11] Greg Marshall: read that. What do...
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How do you know which ads and campaigns are working and which are duds. It's harder than you think, but we're going to clear the air once and for all...until they change it all again.
Reach out:
[00:00:00] Blake Beus: Hi, I'm Blake Beus. And I'm your mar...
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In this episode we go over ways to reach the right customer using fear.
But how do you use fear to sell and still be able to sleep at night?
Transcript
[00:00:00] Blake Beus: Yeah, let's just, let's just dive in. So we were, we were talking about a bunch of different things here before...
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