Modern Marketers with Blake Beus and Greg Marshall

Blake Beus  0:01   Okay, performance Max, what is it? You said it's the new thing. Everybody loves it. I know nothing about it.

Greg Marshall  0:08   Well, and I'll say, I don't know if everyone loves it. But I do know that perpetual traffic, the podcast. Yeah. And the couple of gentlemen there that run it. They sound like they absolutely love really performance racks. And here's the brief explanation of what it is ...

Blake Beus  0:00   Let's get let's get to lifetime value. That's what we talked about today. Right? Lifetime value. Yeah. So why is that important?

Greg Marshall  0:06   Yeah. So I think lifetime number one lifetime value is, you know, they call it LTV, right. In marketing, you have to abbreviate everything, right. So, LTV lifetime value. And the reason why lifetime value of a customer is super important is because it a...

We do this every time we talk about stuff, we just start nerding out before we even turn the camera on and start recording the podcast. And so today you were just talking about you've been testing eight or nine different accounts. Yes. With an old school strategy. Yes. It and it's not new. No, it's, it's, it needs to happen. Yeah, right. Off offline events, specifically for Facebook, Google does this a little bit di...

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Blake Beus  0:00   All right, yeah. Okay. All right. Greg, you were telling me about this time you were working with a client. And you, you let them convince you to make changes, you knew we're not good changes. Yeah. And it didn't, then well. So yes, I wanted to ask you kind of about when ...

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Greg Marshall  0:00   All right. Well, I think we were talking a little bit about server side. Google Tag Manager tag. Yeah. All right. So because I don't know much about this, and you're more on the technical side, we're gonna run this more like an interview style. All right, let's...

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Greg Marshall  0:00   Well,

Blake Beus  0:01   you're gonna start off.

Greg Marshall  0:02   Let's do this three times get moving. So we were talking right before we started and we had a, we had a situation. What was this two years ago? Or is it three years? Yeah, I can't remember.

Blak...

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Greg Marshall  0:00   We'll find the offer. All right.

Blake Beus  0:04   All right, let's do it. Here we go. So Well, I mean, we were talking again, we say this every time we were talking before we turned the camera on to record this. But you were saying a lot of you've had a lot of peop...

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Blake Beus  0:00   Okay, and then we'll just make sure we look up there. I did pretty good at looking up there during the I only good. Yeah. All right.

Greg Marshall  0:08   Well, we are live

Blake Beus  0:10   live ish. You're gonna see a recorded recording. But you you have some questions...

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Greg Marshall  0:00   I don't know, where do we where do we start? Where to? Well, you know, yesterday, we're sending our text messages talking about tracking, right, and the importance of tracking. And you know, how tracking causes a lot of issues? Yeah, with knowing what's working and w...

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Blake Beus  0:10   All right is pretty centered, right? Okay, I think we're good. Yeah, we're good. All right. All right. So we're going to talk about,

Greg Marshall  0:23   we're gonna do unique, unique bundles. Okay.

Blake Beus  0:26   All right. Okay. Okay. So we were talking abo...

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Blake Beus  0:01   Okay, yeah. All right, record. We are. We are recording. Okay, Greg, you're telling me that you've seen a lot of small, like small solo business owners people that were running their ads and things on their own. Getting more and more frustrated and stressed about ads. Yep...

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Blake Beus  0:00   All right. Let's do this. Let's talk we're we're gonna talk about testing. Yes, yeah, yeah. And because we bring it up a lot, but we kind of realize we haven't talked specifically how to test and testing is one of those things, at least I've noticed that it&...

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Blake Beus  0:01   And we're good ready to go? Let's do this. Alright, so I'm going to start off with just Yes. Just asking you asking you this directly.

Blake Beus  0:12   We've all had this clients come to us say I want the cheapest traffic possible. I like where can I get my cost...

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Blake Beus  0:06   All right. All right. So Greg, I want to dive in, I just start asking you questions. So you brought up this thing to me, that was super, super interesting. And I feel like this is a really important topic. So I'm glad. I'm glad we're covering it. So it's no secret t...

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Greg Marshall  0:03   All right. Well, Blake, I guess I got a lot of questions for you. Yeah, let's let's go deep into I think this this episode is gonna go heavy into E commerce. Yeah. And, you know, I'm just gonna open up to you to essentially start the questions.

Blake Beus  0:18   Yea...

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Greg Marshall  0:02   Okay, we're good. All right.

Blake Beus  0:06   So it's funny you You and I both had an idea to talk about something today. We hadn't talked with discuss before. And it was the exact same topic

Greg Marshall  0:16   as the same top 100%, the same topic. And I was cur...

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Greg Marshall  0:03   And ladies and gentlemen, we got our audio is actually working on this one this last time. We forgot to double check it. And and I thought it was a good one.

Blake Beus  0:13   Yeah. It's good. It's it's good to be back. I think this is the first one we're actual...

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Blake Beus  0:00   We're recording now. And it is moving now.

Greg Marshall  0:03   All right. We just had a wonderful experience where we record a beautiful podcast for you guys. But for whatever reason, technology just paused on us. So

Blake Beus  0:12   I was the best one. It's, but it&#...

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Blake Beus  0:00   Okay, we are live. Greg, I want to start off first and foremost, asking you about you. You said you had some some, some feedback, some results based on what we talked about, in our last episode about success signals, soft signals. I can't remember all of them. But

Greg Ma...