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May 24, 2022 78 min

In this episode, Jason Barrett, founder of Barrett Sports Media, a media brand that covers the sports media and radio industry, talks about monetizing his brand through a mix of advertising, events, subscriptions, and consulting. How prioritizes building a deep relationship with sport media’s most powerful people. Making the switch from radio to self employment, creating content at scale for a specific niche, building and maintaining deep relationships in business, navigating the ever changing landscape of audio, and how he prices his consulting opportunities.

  • (0:00) Episode introduction with Kyle and Jason.  
  • (1:20) Introducing Jason Barrett, his career, and Barrett media. 
  • (2:00) The origins of Barrett Sports Media, Jason Barrett’s career, and balancing his career and family life. 
  • (9:02) The responsibilities of running your own business and being self employed  
  • (10:42) What Barrett Sports Media does, the value that Jason brings to the industry, and how the different parts of the business generate leads and opportunities for each other.  
  • (16:07) The different income streams, the staff, and the three aspects of the business, and promoting quality daily content. 
  • (23:55) Jason’s advice to someone who wants to start a business and the importance of building relationships with decision makers in your industry.  
  • (30:05) The importance of having a niche and resisting the urge to go wider than your specific niche.    
  • (36:24) Focusing on building a successful and reputable business or event instead of solely focusing on revenue. 
  • (46:15) Jason’s opinion on radio and podcasting formats, and how the rise of podcasting impacts his consulting.  
  • (49:05) Building out a website, job board, and growing your business.  
  • (56:35) A period where Jason was worried about the business.  
  • (1:00:04) One thing that Jason would change when he was getting started with Barrett Sports Media. 
  • (1:03:45) Setting up a consulting business, structuring your rates, and the importance of flexibility for the needs of different clients. 
  • (1:08:02) Creating ranking lists for your niche.  
  • (1:11:30) A tool that is indispensable for Jason. 
  • (1:12:10) Where to find Jason and Barrett Sports Media.  


    Barrett Sports Media Links: 

    Website: (  

    Facebook: (  

    Twitter: (

    Instagram: (

    Youtube: (

    Barrett Sports Media LinkedIn: 

    Jason Barrett’s LinkedIn: 


    Links mentation In this Interview: 

    Canva: (

    Twitter: (  

    TikTok: (   

    Linkedin: (  

    YouTube : (  

    Listen on your favorite streaming platform : (

    Check out our website for more information : (  


    This podcast is hosted by Kyle Scott and Jason Ziernicki and produced by(  


    Copyright CBWG Media Group LLC.  


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    Any and all opinions expressed are solely the hosts and guest(s) and do not represent or express the views or opinions of monetize media 


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