In this episode of More Than The Hype, host Kristin Taylor sits down with Anna Zesbaugh who is the powerhouse founder of Hooch Booch and Corpse Reviver; to talk about what it takes to launch and grow a successful beverage brand. From turning a pandemic furlough into a full-fledged alcohol and wellness brand, to landing Corpse Reviver on the shelves of Walmart, Anna shares the gritty truth, business pivots, and branding strategies that helped her disrupt an entire category.
You'll hear how Anna:
Launched a hard kombucha brand with just nine months of prep
Created cocktail-inspired wellness drinks that resonate with modern consumers
Navigated regulation chaos and consumer confusion with clear branding
Shut down her first brand by choice to scale what worked
Got into Sprouts, Erewhon and Walmart through cold pitching and smart retail strategy
Whether you're in CPG, an aspiring entrepreneur, or just obsessed with cool founders shaking up their industry, this one’s for you.
Turning a furlough into a functional beverage business
What it really takes to create an alcohol brand
The power of packaging and experiential branding
Why education matters more than marketing
How to know when it’s time to shut down a brand
Getting onto shelves at Sprouts, Walmart, and beyond
Balancing wellness and alcohol in product strategy
Anna Zesbaugh Founder of Hooch Booch & Co-Founder of Corpse Reviver Website: drinkhoochbooch.com Instagram: @anna.zezzers | @drinkhoochbooch | @drinkcorpsereviver
Kristin Taylor Founder of Mom Juice | Host of More Than The Hype Instagram: @kristin.taylor Podcast IG: @morethanthehypepodcast
Subscribe, leave a review, and share this episode with a fellow founder or beverage nerd. Don’t forget to grab your Corpse Reviver at Sprouts or drinkcorpsereviver.com!
🔥 Topics Covered:👤 Guest:💬 Connect with Host:🔗 Stay in the Loop:
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.