How I Built This

What happens when a creative strategist-turned-founder decides she’s done waiting for permission and builds a clean-label wine company from the ground up? You get KT Winery — now stocked in Target, Total Wine, and soon, first-class on international flights.

In this episode, More Than the Hype host Kristin Taylor sits down on the other side of the mic for a special bonus interview with Greta Okomo of Collaborative Change. From quitting corporate to funding a dream with her 401(k), Kristin gets radically honest about ownership, identity, and the cost of building while underestimated.

Who It’s For:

→ Early-stage founders & brand builders

→ CPG operators & DTC dreamers

→ Women raising capital or scaling solo

→ VCs ready to invest in untapped markets

→ Anyone who’s had to fight for their own seat at the table

What We Cover:

🧃 The business of wine: how KT Winery scaled from kitchen table to national retail

💰 Fundraising while underestimated — and knowing when to walk away

🧠 Why therapy is a founder tool, not a luxury

⚡ The myth of going “full time” and what real scaling looks like

💥 How to protect your vision from people who don’t respect it

🔥 Mic Drop Moment:

“They held our wine hostage to ‘teach us a lesson’... I moved every dollar out the next week.”

Links + Resources: → KT Winery — shop wines + sign up for the non-alc drop → Follow Kristin on IG: @kristin.taylor | @ktwinery | @momjuicewine  → Learn more about She’s Got the Juice — September 5-6 in Denver, CO

🎧 Listen Now: Apple Podcasts | Spotify | Anywhere you tune in