How The Renatural Built a 40K Waitlist With One Product

In this episode of More Than the Hype, host Kristin Taylor sits down with Aasiyah Abdulsalam, founder of The Renatural, to talk about building one of the most innovative beauty-tech brands of our time. From launching with the viral Wig Fix to developing a patent-pending wig made by custom-built machines, Aasiyah breaks down the grit, strategy, and deep customer connection it takes to scale in the beauty space.

Suppose you're a founder, CPG enthusiast, or beauty brand builder. In that case, this episode is packed with real talk on IP protection, scrappy product development, waitlist strategies, and how to turn loyal customers into brand advocates.

What You’ll Learn

• How Aasiyah turned a customer pain point into a viral product

• The power of pre-orders, pitch events, and word-of-mouth growth

• Why patenting isn’t the same as protecting your product — and how to do both

• How she built community trust with deep customer care

• What the future of wigs looks like — and how The Renatural is leading it
  

Guest Bio:

Aasiyah Abdulsalam is the founder of The Renatural, a beauty-tech brand revolutionizing the wig industry. She’s a self-taught product developer, IP strategist, and visionary who’s redefining what beauty innovation looks like through technology, empathy, and customer-first design.

Follow her work:

• Instagram: @therenatural
• LinkedIn: Aasiyah Abdulsalam
• Website: therenatural.com

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