There is no better duo to talk about coaching winning teams from the CMO seat than Kristyn Cook, Chief Agency, Sales & Marketing Officer at State Farm, and Melissa Proctor, Chief Marketing Officer & EVP at Atlanta Hawks. In this episode on the MTM Visionaries podcast, they share about their dynamic partnership and winning formula:
- Lead Like a Coach
- Center Everyone around a Common Mission
- Delight Fans by Showing up in Culture
- Be a Valuable Member of the Community
- Give all Stakeholders a Position to Play
- Join Forces with Brands that Help you Win
- Ignite Internal Teams around a Bigger Purpose
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