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August 31, 2022 30 min

Twenty years ago, Fernando Machado, CMO of Activision Blizzard, and Marcel Marcondes, Global CMO of Anheuser-Busch InBev, would be in disbelief if they knew the hours they spent playing video games and clinking beers early together would contribute to nearly 300 Cannes Lions awards combined. Cheering each other along the way, these long-time friends have developed into inspirational marketing leaders.  In our conversation, they talk about the evolution of their friendship, how to know when a brand needs to evolve, and elements that have strengthened and improved their brand’s performance with creativity at the heart of everything they do. 

Every episode is recorded from MTM’s Live Visionaries Webinar hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter. "Visionaries" originally airs live from zoom every Tuesday at 9 AM PT and is brought to you in partnership with The Wall Street Journal.   

Our parent company, 24 Seven, specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click

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