Twenty years ago, Fernando Machado, CMO of Activision Blizzard, and Marcel Marcondes, Global CMO of Anheuser-Busch InBev, would be in disbelief if they knew the hours they spent playing video games and clinking beers early together would contribute to nearly 300 Cannes Lions awards combined. Cheering each other along the way, these long-time friends have developed into inspirational marketing leaders. In our conversation, they talk about the evolution of their friendship, how to know when a brand needs to evolve, and elements that have strengthened and improved their brand’s performance with creativity at the heart of everything they do.
Every episode is recorded from MTM’s Live Visionaries Webinar hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter. "Visionaries" originally airs live from zoom every Tuesday at 9 AM PT and is brought to you in partnership with The Wall Street Journal.
Our parent company, 24 Seven, specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
If you can never get enough true crime... Congratulations, you’ve found your people.
The Piketon Massacre
The most notorious mass murder in Ohio’s history happened on the night of April 21, 2016 in rural Pike County. Four crime scenes, thirty-two gunshot wounds, eight members of the Rhoden family left dead in their homes. Two years later a local family of four, the Wagners, are arrested and charged with the crimes. As the Wagners await four back-to-back capital murder trials, the KT Studios team revisits Pike County to examine: crime-scene forensics, upcoming legal proceedings, and the ties that bind the victims and the accused. As events unfold and new crimes are uncovered, what will it mean for all involved? What will it mean for Pike County?