In this special episode of Visionaries, Kathy Hollenhorst, Strategic Advisor of Marketers That Matter, sat with the San Francisco Marketing Community at the MTM Forum hosted at Box's Headquarters with special guests: Chris Koehler, the CMO at Box; Chrissy Anderson, the VP of Strategic Planning & Operations at Intercom; Nii Mantse Addy, the CMO at Philo; Santi Pochat, the VP of Brand at LinkedIn; and Terry Seitz, the VP of North America Marketing at Visa.
As our industry is becoming more complex, fast-paced, and digital-everything—and with no sight of things slowing down—we need a whole new way of leading. In this episode, we cover the essential muscles and mindsets modern marketers need to flex.
The main three muscles discussed in this forum were:
Adaptability: Understanding AI’s Impact on Your Business
Clarity: Insight-based Marketing that Breaks Through Today’s ‘Noise’
Courage: Taking the Lead of Your Career
Empathy & Emotional Intelligence: Seeing from others' lens
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