Are you confused about how Amazon PPC actually works, or how Amazon decides which product gets top ranking placements? In this step-by-step Amazon PPC tutorial, Noah Wickham (VP of Sales & Marketing at My Amazon Guy) breaks down exactly how the Amazon PPC algorithm works and shows you how to set up Sponsored Products auto and manual campaigns in just a few minutes.
Whether you're an Amazon beginner or already running PPC ads, this video gives you the full breakdown of campaign types, bidding strategy, placements, relevancy, keyword targeting, and optimization fundamentals.
⏱️ What You’ll Learn in This Amazon PPC Tutorial
✔️ How Amazon PPC decides who wins the top of search
✔️ Difference between Sponsored Products, Sponsored Brands & Sponsored Display
✔️ How to set up a profitable auto campaign (step-by-step)
✔️ How to set manual targeting using broad, phrase & exact match
✔️ How to choose the right PPC keywords using Helium 10
✔️ What Amazon means by “relevancy”, CTR, conversion rate & data history
✔️ How bid modifiers, top-of-search multipliers, and “dynamic bids” actually work
✔️ The simplest PPC setup for new sellers (auto + 5-keyword manual strategy)
Not sure your PPC setup is even working? Get a real fix before you burn more budget, talk to an expert now: https://bit.ly/4jMZtxu
#AmazonPPC #AmazonAds #EcommerceTips #AmazonSellers #AmazonAdvertising
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Want free resources? Dowload our Free Amazon guides here:
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX 2025
Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon Crisis Kit: https://bit.ly/4maWHn0
Amazon SEO Toolkit: https://bit.ly/457zjSl
Timestamps:
00:00 - What is Amazon PPC and how it works
01:00 - Sponsored products vs sponsored brands
02:00 - Why bidding on your own brand is powerful
03:00 - Campaign types overview
04:00 - Setting up a basic auto campaign
05:00 - Product targeting and selection
06:00 - Understanding Amazon targeting options
07:00 - Bidding strategy for new campaigns
08:00 - Placement modifiers explained
09:00 - Where your ads show up on Amazon
10:00 - Rest of search and product page placements
11:00 - How Amazon decides who shows up
12:00 - Bid adjustment strategy explained
13:00 - Top of search and bid stacking
14:00 - Relevance and data-driven ranking
15:00 - Manual targeting campaign setup
16:00 - Keyword match types: broad, phrase, exact
17:00 - Using Helium 10 for keyword research
18:00 - Choosing keywords with volume and relevance
19:00 - Starting small with 5–10 keyword targets
20:00 - Bidding tips and keyword match advice
21:00 - Down-only bidding and why it helps
22:00 - Budget strategy for new campaigns
23:00 - Final setup advice and wrap-up
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