It started with a few innocent dog scratches. My dog Daisy was itching like crazy, and I began to wonder: could it be her food?
One Google search later, I found myself tumbling headfirst into a raw dog food rabbit hole—complete with Facebook ads, blog articles, YouTube videos, and a subscription box I could not refuse.
In just seven days, I went from “hmm, maybe I’ll try something new” to full-blown raw food DIYer with a freezer full of meat and a meal plan I created myself. And I didn’t just buy dog food—I bought into an identity shift. I wanted to become the kind of person who makes her own dog food.
In this episode, I walk you through that transformation—from unaware to superfan—and break down the stages of the sales funnel framework that brought me there. I’m also challenging YOU to think critically about how your farm’s sales funnel is designed to do the same thing for your customers.
Podcast Sponsors:
Local Line:
Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Farm Marketing School:
Marketing doesn’t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:
- 📆 Creating a promotion calendar that drives consistent sales
- 🛠️ Setting up & optimizing your Google Business Profile
- 📧 Writing high-converting emails (nurture, promotions, onboarding)
- 🗣️ Collecting & using customer testimonials effectively
- 🔍 Auditing & improving your sales funnel
- 💬 Monthly live coaching calls for answers to your burning questions
Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
👉 www.mydigitalfarmer.com/fms (Cancel anytime!)
Links Mentioned in This Episode:
- Episode 285: Boost Your Farm's Revenue with Value-Added Products: Insights from Kendall Ballantine
- Kendall’s Raw Dog Food Guide – A 34 page guide giving you all the information to start a line of raw dog food for your farm or ranch.
- What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!
- 📲 Follow me on Instagram:
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