316 Why Your Middle-Priced Product Sells Best: The Compromise Effect Explained

Have you ever noticed how your mid-tier product seems to sell the best?

 

That’s not an accident.

 

This week I was researching pickleball memberships at Toledo Pickleball Club! And I noticed that I was drawn to a specific "tier" of membership from all the choices. And although it wasn't cheap, I still felt good about spending that much.

 

There’s a fascinating bit of sales psychology called the "compromise effect"—and today, we’re going to unpack what it is, why it works, and how you can use it to increase sales of specific items in your farm's product suite.

 

Your homework is to practice what you learn in today's episode and create 3 tiers of offers for this upcoming weekend. See if it doesn't double your sales!!

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Local Line:

Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marke