Last week we mapped out what your farm’s VIP program could look like. This week, it’s time to bring it to life. How do you structure it? Communicate it? Track it? And… what if someone loses VIP status?
If you've ever wanted a loyal sub-group of "superfans" who promote your farm, buy regularly, and feel deeply connected to your brand—this episode gives you the blueprint to build that community on purpose.
What You'll Learn in This Episode:
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The 4 different ways to structure a VIP system (and how to choose the right one)
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Simple methods to track VIP customer behavior without fancy software
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Whether VIP status should be permanent—or something your customers have to maintain
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How to coach your audience into becoming VIPs using strategic communication
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Sneaky-smart ways to build FOMO and drive more purchases
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Real-world examples of perks that delight and reward your best customers
💡 Plus: I’ve created a free worksheet to help you plan your own VIP tier.
👉 Download it now at www.mydigitalfarmer.com/vipworksheet
Tune in now and start building the foundation for a simple loyalty program that keeps your superfans coming back for more.
🎧 Missed Part 1?
Go back to [Episode 319] if you haven’t listened to Part 1 yet! In that episode, we defined who your VIPs are and brainstormed high-value perks to offer them. Start there to build the foundation.
Our Podcast Sponsors:
Local Line:
Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Farm Marketing School
Marketing doesn’t have to feel overwhelming, and you don't have to do it alone.
Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-size
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