Aaron Braxton, Vice President, Head of Business Intelligence at Complex Networks talks about how even as his company is eyeing industry-wide attempts at replacing the cookie, such as the Trade Desk's Unified ID initiative, publishers need to start taking audience intelligence into their own hands. In Complex's case, that's included recruiting a 30,000 member digital panel of enthusiasts, which helps inform the company's editorial team while helping bring in more brand partnerships. But, as Braxton discusses, it's going to take a lot more investment in data science for publishers to maintain their ability to track the impact of ad spending long term.
Guest: Aaron Braxton
Host: Mike Shields
Producer: Kenya Hayes
If you can never get enough true crime... Congratulations, you’ve found your people.
We’re at our most vulnerable when we go to our doctors. We trust the person at the other end of that scalpel. We trust the hospital. We trust the system. Christopher Duntsch was a neurosurgeon who radiated confidence. He claimed he was the best in Dallas. If you had back pain, and had tried everything else, Dr. Duntsch could give you the spine surgery that would take your pain away. But soon his patients started to experience complications, and the system failed to protect them. Which begs the question: who - or what - is that system meant to protect? From Wondery, the network behind the hit podcast Dirty John, DR. DEATH is a story about a charming surgeon, 33 patients and a spineless system. Reported and hosted by Laura Beil.
This is what the news should sound like. The biggest stories of our time, told by the best journalists in the world. Hosted by Michael Barbaro. Twenty minutes a day, five days a week, ready by 6 a.m.