All Episodes

February 10, 2021 29 min

Aaron Braxton, Vice President, Head of Business Intelligence at Complex Networks talks about how even as his company is eyeing industry-wide attempts at replacing the cookie, such as the Trade Desk's Unified ID initiative, publishers need to start taking audience intelligence into their own hands. In Complex's case, that's included recruiting a 30,000 member digital panel of enthusiasts, which helps inform the company's editorial team while helping bring in more brand partnerships. But, as Braxton discusses, it's going to take a lot more investment in data science for publishers to maintain their ability to track the impact of ad spending long term.

Guest: Aaron Braxton
Host: Mike Shields
Producer: Kenya Hayes

Mark as Played

Facebook comments will no longer be available on iHeart

We're taking steps to simplify your experience. If you want to reach out to our hosts or stations, please do so via their website or social media. If you need any assistance please check out our help site.

Chat About Next in Marketing

Advertise With Us

Popular Podcasts

Crime Junkie
Dr. Death

Dr. Death

We’re at our most vulnerable when we go to our doctors. We trust the person at the other end of that scalpel. We trust the hospital. We trust the system. Christopher Duntsch was a neurosurgeon who radiated confidence. He claimed he was the best in Dallas. If you had back pain, and had tried everything else, Dr. Duntsch could give you the spine surgery that would take your pain away. But soon his patients started to experience complications, and the system failed to protect them. Which begs the question: who - or what - is that system meant to protect? From Wondery, the network behind the hit podcast Dirty John, DR. DEATH is a story about a charming surgeon, 33 patients and a spineless system. Reported and hosted by Laura Beil.

The Daily

The Daily

This is what the news should sound like. The biggest stories of our time, told by the best journalists in the world. Hosted by Michael Barbaro. Twenty minutes a day, five days a week, ready by 6 a.m.

For You

    Music, radio and podcasts, all free. Listen online or download the iHeartRadio App.


    © 2021 iHeartMedia, Inc.