What starts as a California cost-of-living rant turns into a deep dive on social media ads, marketing frustrations, and an unexpected trip down Craigslist memory lane.
In this episode:
- The guys kick things off venting about California housing prices — Fallbrook, Bonsall, condos, and why getting out might be the only real answer.
- The main conversation tackles the pain of advertising on Meta/Facebook and Instagram from a small business owner's perspective — Apple's 40% in-app fee surcharge, broken event boosting flows, clunky ad dashboards, and the ever-changing algorithm.
- A discussion on cost-per-lead, ad spend, and how switching strategies (thanks to Gym Accelerator) brought one host's lead cost from $20–$30 down to $3–$8.
- How ERS (Endurance Race Series) relies almost entirely on ambassador programs, run communities, and word of mouth rather than paid ads.
- A full detour into Craigslist nostalgia — missed connections, sketchy apartment listings, the Craigslist Killer, and some truly unforgettable house-cleaning stories (devil-worshipping coffins, chain-smoker tar walls, and all).
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