Every business leader needs to understand their unique target audience intimately. Let’s face it, we all want to be understood. It’s the foundation of every connection.
Typically, client discovery is through the limited lens of market research data which only produces generalized ideas, resulting in mass-produced messaging and superficial connections with a customer base.
In this episode, I unpack how understanding your ideal audience on an individual level allows you to communicate in a way that resonates specifically with them so that they can connect deeply with your offering.
I guide you through an exercise to understand your perfect customer psychologically and emotionally and, ultimately, to fine-tune your direct value to them. From this framework, I teach you how to create elevated messaging around your appeal that transcends to attract all the right people.
Show your client you understand them.
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NFL.com's "Around the NFL" crew (Gregg Rosenthal, Dan Hanzus and Marc Sessler) break down the latest football news, with a dash of mirth.