EP.79 BRAND THERAPY AND BEYOND with Jaime Schwarz, MRKD.dj Founder and Creator of Brand Therapy

ABOUT JAIME SCHWARZ:

BIO: 

Jaime Schwarz is an award-winning copywriter and creative director, having worked with over 100 brands at NYC agencies before starting his entrepreneurial journey.

In 2017 he authored the world's first NFT-focused patent and launched BrandTherapy.coach, a product market fit-focused consultancy built on the technique of letting the brand speak for itself. 

After co-founding seven startups and consulting for dozens more, in 2022, Jaime pivoted into the web3 world by using AI to literally teach brands to speak for themselves and co-founding The TeamFlow.Institute using team intelligence to maximize the momentum of decentralized teams to create the Company Betterment Industry. 

He also co-founded ParallelWorlds.us and positioned it as the world's first spatial transformation company. Since then, once his patent was granted, he has been building MRKD as an IP-founded venture focused on empowering the IP economy through co-creationism. 

He serves on the board of Wayfinders on the Hudson, is an advisor to XRSI.org, and lives in Hastings on Hudson with his wife and two boys.

Jaime’s LinkedIn Profile: linkedin.com/in/jaimeschwarz

Websites:

• brandtherapy.coach (Company)
• jaimeschwarz.com (Portfolio)
• calendly.com/getbrandtherapy/30min (Other)

Email: [e-mail]

SHOW INTRO
Welcome to the NXTLVL Experience Design podcast EPISODE 79 … and my conversation with Jaime Schwarz an award-winning copywriter and creative director, founder of Brand Therapy and a number of other ventures.

On the podcast our dynamic dialogues based on our acronym DATA - design, architecture, technology, and the arts crosses over disciplines but maintains a common thread of people who are passionate about the world we live in and human’s influence on it, the ways we craft the built environment to maximize human experience, increasing our understanding of human behavior and searching for the New Possible.    

he NXTLVL Experience Design podcast is presented by VMSD Magazine part of the Smartwork Media family of brands.

VMSD brings us, in the brand experience world, the International Retail Design Conference. The IRDC is one of the best retail design conferences that there is bringing together the world of retailers, brands and experience place makers every year for two days of engaging conversations and pushing the discourse forward on what makes retailing relevant. 

You will find the archive of the NXTLVL Experience Design podcast on VMSD.com.

Thanks also goes to Shop Association the only global retail trade association dedicated to elevating the in-store experience. 

SHOP Association represents companies and affiliates from 25 countries and brings value to their members through research, networking, education, events and awards. Check then out on SHOPAssociation.org

Jaime Schwarz spent years work in the fast-paced world of New York advertising agencies where he came to deeply understand brands. Since then, his entrepreneurial journey has led to patent awards, and a few business ventures that truly bring things to the NXTLVL. 

We’ll get to all of that in a moment but first though, a few thoughts…

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OK so where to start on this one...

You know… I try to lead teams by being authentic and transparent. Candid when it matters to get to the heart of the matter and circumspect when sharing the whole story it might not be appropriate. 

But thinking about my interview with Jamie Schwarz makes me sit back in my chair and consider what I think I know.

I think I know a little about a lot and I say that not lacking humility, but I've been always compulsively curious about stuff. All kinds of stuff.

I like to know why things work the way they work, how people got to the places they got to in their careers, how history unfolds and the story of culture is our told and retold. And all sorts of other stuff. 

I like reading about quantum physics but will confess I still get confused about how traveling at the speed of light and coming back to your origin will mean that you come back years in the future while the passage of time for you may only be a few moments. 

I loved the movie interstellar. 

I don't know things like that just sort of confused me, but they fascinate me nevertheless.

I digress.

I think I probably know a little bit about enough and in some cases it just might be that