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April 24, 2020 30 min

Today’s episode of On the Fly is with Geetika Agrawal, the program director of La Cocina, an incredible nonprofit business incubator dedicated to supporting working-class food entrepreneurs—primarily immigrant women and women of color—in building successful food businesses in the San Francisco Bay Area. Geetika works closely with La Cocina entrepreneurs to support their businesses and leads growth initiatives for the organization. 

She talks about the dramatic impact the coronavirus has had on all their talented entrepreneurs, from their catering businesses to their brick-and-mortar locations, and some of the adaptations they’ve made, including the brilliant weekly La Cocina Food Box they recently launched. Geetika shares details with us about the much-needed financial aid the La Cocina Emergency Relief Fund is providing to 58 La Cocina businesses while federal relief remains elusive. 

Please be sure to visit for a continually updated list of all the La Cocina businesses and what they’re serving for takeout and delivery, their hours, links to their gift cards, GoFundMes, and more. You can also find links to the relief fund and food boxes and more in the episode notes. These businesses have fought so hard to get to where they are, thank you for supporting them, and La Cocina, in any way you can.

Updated list and links to La Cocina businesses:

La Cocina Emergency Relief Fund (to provide their entrepreneurs with cash payments to cover basic expenses):

La Cocina Food Box (menu goes up on Saturdays!):


1. Hamano (SF):, @hamanosushi.

2. Miss Ollie’s (Oakland):, @missolliesoakland.

If you’re a Bay Area business or individual and want to be featured in On the Fly, please fill out the form at

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