Embedded AI: The future of PR and communication workflows

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In this episode, Muck Rack CEO Greg Galant joins host Jason Mudd to discuss how embedded AI is transforming PR and communications workflows.

Tune in to learn more!

Meet Our Guest:

Our episode guest is Greg Galant, CEO and cofounder at Muck Rack. A returning guest on On Top of PR, he is a leading voice at the crossroads of PR, technology, and media. Greg is also recognized as an early champion of generative engine optimization, shaping the emerging frontier of brand visibility in an AI-driven world.

Five things you’ll learn from this episode:

1. Why embedded AI is more effective than standalone assistants in PR workflows
2. How AI preserves messaging consistency and insight accuracy across teams
3. Ways to make PR teams more adaptable in real time using AI
4. How AI-powered media intelligence predicts trends and shifts in reputation
5. Strategies to integrate AI into every stage of PR: discovery, outreach, monitoring, and reporting 

Quotables

• “Being able to take advantage of AI is knowing what everyone's doing right now and figuring out which stages of our workflow can benefit from AI and having the right tooling to do that.” — @Greg Galant
• “The PR profession's been doing generative engine optimization even before generative AI came to be because when these AI systems were built, they were all trained on news data.” — @Greg Galant
• “The work we did a year ago or two years ago is even more valuable today than it was then.” — @Greg Galant
• “There's two big buckets. One is: How does AI influence PR, and how does PR influence AI?” — @Greg Galant
• “We have to look at this from a macro and a micro level and keep testing and tweaking what we're doing and improving upon it.” — @Jason Mudd

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Guest’s contact info and resources:

• @gregory on X
• @gregory on Instagram
• Gregory Galant on LinkedIn
• Muck Rack website
• Muck Rack Daily
• Generative Pulse by Muck Rack
• The State of Journalism and PR 2022 reports with Greg Galant

If you like this episode, you're going to love this:

• 95% of AI citations come from PR content
• How generative AI uses earned media coverage (fueling PR’s resurgence)
• Getting more media coverage by making journalists’ lives easier
• The PR playbook for getting recommended by AI with Unusual

Support the show

• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.