In this episode, former CNN producer Tiffany Anthony joins host Jason Mudd to discuss media relations best practices, newsroom operations, and journalist preferences.
Tune in to learn more!
Meet our guest:
Our guest is Tiffany Anthony, a communications and storytelling professional and former CNN cross-platform producer at Warner Bros. Discovery. With more than 18 years of experience in broadcast, digital, and social media, Tiffany has helped shape high-impact stories and audience engagement strategies while working inside local and national newsrooms.
Five things you’ll learn from this episode:
1. Why strong media relationships still matter, even when newsworthiness comes first
2. Common media pitching mistakes that damage credibility with journalists
3. How to effectively follow up with reporters without becoming a nuisance
4. Why understanding newsroom operations improves media relations success
5. How changing newsroom dynamics and audience behaviors are reshaping media relations
Quotables
“Relationships matter a lot when it comes to newsrooms as well as with PR. Basically, you don't want to be a stranger.” — @Tiffany Anthony
“You need to consume news yourself. You need to know what's going on.” — @Tiffany Anthony
“It is not always about the fastest anymore. It's about the most accurate, the most in-depth, the most personal.” — @Tiffany Anthony
“You have to grab the reporter's attention, just like we have to grab the viewer’s attention. And you have to do it quickly because people will lose interest; reporters will lose interest.” — @Tiffany Anthony
“Every touchpoint should add value to the relationship. Every touchpoint should be another piece of insight.” — @Jason Mudd
If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.
Guest’s contact info and resources:
From newsroom to PR: How journalists can successfully make the switch
Additional Resources:
What strong media relations actually look like
The best and worst media relations efforts from public relations professionals
The 4 R’s of media relations: Responsive, resourceful, rapid, and respect
Listen to more episodes of the On Top of PR with Jason Mudd podcast.
Find out more about Axia Public Relations.
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Advanced AI media relations strategies for public relations
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- On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
- On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
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