In this solocast, On Top of PR host Jason Mudd explains why earned media now drives visibility in ChatGPT, Gemini, Claude, and AI search.
Tune in to learn more!
Five things you’ll learn from this episode:
1. Why earned media is the primary driver of visibility in AI-generated search
2. How ChatGPT, Gemini, and Claude determine which brands to recommend
3. What the 2% pitch overlap statistic means for PR and marketing teams
4. Why media velocity and recency matter more than one big placement
5. What to do right now: three actions to strengthen your brand's AI visibility
Quotables
“Earned media is what AI trusts.” — @jasonmudd9
“The right earned media in the right outlets at the right frequency is the primary lever for brand visibility and AI-generated search. Not one of the levers, it's the primary lever.” — @jasonmudd9
“The brands that figure this out first are going to own the narrative inside the AI tools their buyers are already using every day.” — @jasonmudd9
“99% of links cited by AI come from unpaid media.” — @jasonmudd9
If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.
Contact info and resources:
Muck Rack: Earned media still drives 84% of AI citations
Gartner: Predicts 2026: Top Predictions to Inform 2026 Comms Strategies
Additional Resources:
Why earned media is so powerful in the age of AI and GEO
Why AI tools now rely on earned media
How earned media gets AI to remember your brand
Listen to more episodes of the On Top of PR with Jason Mudd podcast
Find out more about Axia Public Relations
If you like this episode, you're going to love this:
The PR playbook for getting recommended
Embedded AI: The future of PR and communication workflows
How to stay ahead of AI in communication and marketing
Recorded: June 06, 2026
- On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
- On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
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