Don't Launch to Crickets: Validate Your Offer Before You Build [Ep. 185]

Stop Throwing Parties to Empty Rooms: Why You Need Validation Before Creation

Have you ever planned an event with your whole heart? You've got the decorations, the snacks, the music, the lighting—maybe even that cute sign by the door. You clean the house, light the candles, bring out the good china. You're buzzing with excitement because you know lives are about to be changed.

And then 6:00 PM comes. No one's there.

The doorbell rings—it's your mom. (Thanks, Mom.) A few minutes later, your two friends who you bribed with snacks arrive. 6:30 comes. 7:00 PM comes. And then you realize: no one else is coming.

You close down the party with that sinking feeling mixed with embarrassment and disappointment, asking yourself: Is there something wrong with me?

But here's the truth: Nothing is wrong with you. Nothing was wrong with your excitement, your belief, or your heart.

The only missing piece? Validation before creation.

Save your seat now: BusinessByGodsDesign.com/Idea

The Empty Room Problem in Online Business

This exact scenario plays out every single day in the online business world—especially for kingdom women entrepreneurs who build in isolation.

We invest time, energy, and emotion creating programs, courses, and offers before even checking if our people want them. We plan, polish, and perfect. We buy the tech, make the slides, record the lessons, pick the fonts. Then we plan, polish, and perfect again.

And when we finally throw the doors open to our product, we're praying people come rushing in.

Except they don't.

Suddenly it feels like that empty house on party day. You're looking at your work thinking, Lord, did I get this wrong? Did I misunderstand the assignment?

But here's what you need to know: Nothing is wrong with your passion, your calling, or your heart. The Lord wants you to bring that heavenly solution down to that earthly problem.

The problem wasn't your offer. It was your approach.

Why We Build in Bubbles

I see so many kingdom women accidentally repeating this pattern:

• Build the curriculum first
• Record all the lessons
• Design the workbook
• Set up the software
• Pick the fonts
• Then pray it sells

But we never actually ask real humans along the way. We never get feedback. We never test the idea out loud. We build the entire party without knowing who is actually planning to show up.

The solution? A founding member launch that validates your offer idea before you spend months building it.

What Really Holds Us Back

When I work with clients, I see three main reasons we don't put our offers out into the world:

1. Fear (Disguised as Protection)

Fear shows up as procrastination or protection. We procrastinate because we're protecting ourselves from something:

• Backlash from friends or family
• What coworkers might think
• Fear of failure
• Fear of success

Ask yourself: What am I protecting myself from?

2. Unknown Territory

Your brain is wired to keep you safe in the familiar. When you step into unknown territory—like launching your first program—your brain sends off alarm signals.

We label those sensations as fear or overwhelm. But really, it's just your brain doing its job, letting you know you're in unfamiliar territory. And that's okay. Because as soon as you do the thing, it becomes familiar. And you start getting the feedback you need.

3. Technology Perfectionism

The link's not perfect. The email automation isn't exactly set up right. The landing page could be better.

Yes, we want to put exceptional things into the world because we're kingdom women entrepreneurs, and all glory goes to our Heavenly Father. But when we wait until it's perfect, we've waited too long.

Because feedback and data are what you need to tweak and get clear on what you're doing.

Here's What You Need to Understand

The feedback you get doesn't mean anything about you. Your identity is rooted in Christ Jesus. Your calling and mission are rooted in the One who called you.

The data just tells you what needs to be tweaked:

• Maybe your messaging wasn't clear
• Your opt-in page didn't call out your ideal client
• Your offer structure needs adjustment
• Your call to action wasn't strong enough

But you won't know any of this until you actually put your content, message, or offer out there.

What You Lose When You Don't Launch

When you don't put that idea or offer into the world, you lose:

• The data you need to make improvements
• Momentum that creates excitement and results
• Courage as that fire inside begins to dim
• Impact because people are waiting for your heavenly solution
• Income because you're not sellin