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November 1, 2025 30 mins

My guest today on the Online for Authors podcast is Ally Machate, owner of The Writer's Ally about loyal fan bases and long-term brand equity. Ally Machate is a bestselling author, expert publishing consultant, and founder of The Writer’s Ally. With 25+ years of experience—including as an editor at Simon & Schuster—she and her team of industry pros specialize in helping serious authors create high-quality books that resonate with readers and stand out in a crowded market. Her clients include authors with such companies as Simon & Schuster, Penguin Random House, Rodale Inc., Chronicle Books, Kaplan Publishing, Sourcebooks, and Hay House, as well as independently published bestsellers.

 

Ally’s website states the following:

 

If you’re like most authors, you want someone who will help your work reach its highest potential without changing your style or injecting their own. You want to publish a book you can be proud of and one that will find success in the marketplace, whether you’re seeking a book deal with a publisher or planning to self-publish.

 

Our editorial and publishing packages are carefully constructed to ensure you achieve the results you want without wasting your time, energy, or resources. Contact us today for a free, no-obligation consultation so we can discuss what would work best for you. In the meantime, here’s a rundown of the many services we offer:

 

  • Developmental editing
  • Manuscript editing
  • Copy editing
  • Proofreading
  • Manuscript evaluations
  • Query letter editing
  • Query letter writing
  • Book proposal evaluations
  • Book proposal editing
  • Cover copy writing
  • Cover copy editing
  • Cover design
  • Print book design and layout
  • Book formatting
  • Publishing assistance
  • Author platform strategies
  • Book marketing strategies
  • Book marketing services
  • Group programs
  • Private mastermind sessions
  • Webinars

 

Subscribe to Online for Authors to learn about more great books! https://www.youtube.com/@onlineforauthors?sub_confirmation=1

 

Join the Novels N Latte Book Club community to discuss this and other books with like-minded readers: https://www.facebook.com/groups/3576519880426290

 

You can follow Author Ally Machate

Website: https://thewritersally.com/

LinkedIn: @allysonemachate

FB: @allysonemachate

 

Teri M Brown, Author and Podcast Host: https://www.terimbrown.com

FB: @TeriMBrownAuthor

IG: @terimbrown_author

X: @terimbrown1

 

Want to be a guest on Online for Authors? Send Teri M Brown a message on PodMatch, here: https://www.podmatch.com/member/onlineforauthors

 

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