Introducing Opinion Party and your hosts Laura Jones and Jason Gaikowski who will delve into the pervasive myths in modern marketing, emphasizing the importance of data-driven decision-making across eight episodes this season.
Find us at https://www.theopinionparty.com
Opinion Party is brought to you by:
BAV Group, the world’s leading authority on data-driven branding. ™️
Our strategic consulting services transform brand growth into brand = growth. Whether you need to analyze, transform, or grow your brand, our team provide solutions based on 30 years of proven methodology and results.
Learn more at https://www.bavgroup.com.
CREDITS:
Hosts: Laura Jones and Jason Gaikowski
Executive Producer: Mark Richardson
Editor: Gabriel Montoya
Spiritual, Menu, and Technical Advisor: Ketzirah Lesser
Research: Aly Ryan
Episode Transcript
Hey, everyone. Thanks for stopping by to check out
Opinion Party, the podcast wherewe examine the most pervasive
myths in modern marketingthrough the cold, cruel lens of
data. I'm your cohost, LauraJones. And together with Jason
Gajkowski, we've got an excitingseason of episodes planned just
for you. Opinion party issomething we've been saying for
a long time talking to clients.
(00:21):
We bring data to the opinionparty. Ain't no party like a
data party because the dataparty don't stop. I am not gonna
stop with these party doubleentendres here.
Speaker 2 (00:30):
Bring it all.
Speaker 1 (00:31):
But we really found that when you do bring data to
the opinion party, you can kindacut through all of that crap, so
to speak. And it's really hardto argue with with data and with
the years and years of data,thirty years, in fact, that we
have at our disposal, not onlywith the BrandNAS evaluator
(00:51):
dataset, but with all of theamazing academic research and
research that the field isconstantly keeping updated.
Speaker 2 (00:59):
I've been in this business for twenty five plus
years. I was very, veryfortunate to train with some of
the founders and originators ofBrand Asset Valuator, the
world's largest, mostcomprehensive longitudinal study
of brands. I'm a bit of aresearch nerd, but, you know, my
experience isn't purelyacademic. I've had the good
(01:21):
fortune of doing brand basedbusiness consulting with some of
the biggest and most importantbrands on the planet.
Speaker 1 (01:28):
I've been doing this for over twenty years as well,
talking to some of the world'sbiggest brands, helping them
grow, helping to understand anddiagnose why they're not
growing, what's wrong, whythey're sick, playing a little
bit of a brand therapist, if youwill.
Speaker 2 (01:43):
Let's get this party started, Laura. Yeah. Let's get
the party started.
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