Ops Cast

Ops Cast

Ops Cast, by MO Pros (www.themopros.com), is a podcast for Marketing Operations Pros by Marketing Ops Pros. Hosted by Michael Hartmann, Mike Rizzo & Naomi Liu

Episodes

November 24, 2021 51 min

So you've been hearing about the future of cookie-less browsers.

But what does that all really mean?

In this episode we speak to Nikki Candito, VP of Demand Strategy at MeritB2B; Greg Manetti, CTO at Klearly; and, Mary Blanks, CMO at Klearly about the forthcoming "cookie-less future". 

Tune in to hear their perspectives on what to think about, how to prepare, and some incredible thoughts around 3rd party Cookies. 

Episode B...

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The "Three Amigos" (as Michael H. says) jump on a special recording of what may become a new set of special episodes we are calling "Ops Cast After Dark".

In this episode, the team reflects on the past year of growth within the community plus we discuss the importance of mentorship for both the mentor and the mentee. 

FYI: Adult beverages were consumed during the recording of this episode.

Episode Brought to You By MO ...

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We had a great conversation with Jodi Krangle, a voice actor, who has a podcast about Audio Branding. 

What is Audio Branding, you ask? 

Great question. In the episode, Jodi breaks down:

  • Definition of audio branding (hint: the Netflix sound is part of it, but not everything)
  • Why should we as marketers and marketing ops professionals care about it?
  • How this overlaps with - and should be considered like - other parts of branding like visu...
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    In the third episode of MOOPs TV Justin Norris shares how he made a mistake on a client account, but the interesting twist is that it actually took a while to discover the error! 

    Watch the episode to find out what the mistake was and how (if possible) it was resolved.

    This taught Justin and the rest of the team a valuable lesson about checklists, operations documentation, and more!

    Episode Brought to You By MO Pros 
    The #1 Community f...

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    In this episode we talk with Chris Walker, the CEO and founder of Refine Labs about his view on attribution modeling and marketing. Attribution modeling is a hot topic for Marketing Ops professionals, and he has a different perspective on the value of attribution modeling versus other sources of insights to inform marketing.?

    He is not suggesting that we should not be doing attribution modeling, but that we should be honest about wh...

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    In this episode, we talked with Pete Furseth about attribution modeling and best practices for use. Some of the things we talk about:

  • Attribution modeling is not the end of the analytics journey, but an early step (think "crawl" in a "crawl, walk, run" model)
  • Building your data literacy is a key new skill that everyone in Marketing Ops should be pursuing
  • The importance of including costs in your attribution modeling (w...
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    Jessica shares an early mistake she made. It's not the most egregious or scandalous MOOPs, in fact, it's pretty tame compared to some of the ones we have coming up. But it taught Jessica invaluable lessons early in her MarketingOps career.

  • Trust your instincts, she caught this mistake quite quickly and was able to start damage control because something wasn't sitting right.

  • Ask for help - the fallout from her mistake coul...
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    During this episode we talk with Lorena Morales about the way her new Revenue Operations role at a large, global, publicly-traded company has challenged her thinking of revenue operations. Previously, she thought the journey was from siloed to centralized/integrated and aligned. Her new role has opened up her eyes that there may be a need (and a business justification) to become somewhat siloed again.

    That being said, she also menti...

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    This episode is a little different because it is geared toward both Marketing Ops professionals as well as those who are trying to sell to them. That's right, if you are selling to Marketing Ops, Revenue Ops, Martech or others, you should listen to this. We talk about what you should do (be interesting, be honest) and what not to do (waste our time when we have already done research).

    For those in The MO Pros community, we want...

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    In the first episode of MOOPs TV Mike Rizzo shares how he made not ONE but TWO mistakes within just a matter of moments.

    Find out what those mistakes were and how (if possible) he resolved the issue before causing yet a third MOOPs.

    Episode Brought to You By MO Pros 
    The #1 Community for Marketing Operations Professionals


    Sponsored by Stack Moxie
    Avoid your next MOOPs with automated monitoring across your entire marketing and sales tec...
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    During this episode, we take a dive into Customer Data Platforms (CDPs). CDPs have been a hot topic over the past few years and we asked Michael Davis to help us cut through the hype and understand:

  • What are CDPs?
  • How can they be used?
  • Common approaches to adding to a tech roadmap and build
  • What are some pre-requisites?
  • If you've been curious about CDPs and how/if they should be part of your Marketing Ops / Martech roadmap, you don&...

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    In this episode we talk with AJ Sedlak about the LinkedIn post he published in late August 2021. In his post he made the provocative statement that Marketing Ops could help deliver revenue for an organization in the absence of a Marketing Strategy....and at the same time, Marketing would struggle to deliver revenue without Ops. 

    We dig into that topic and also cover:

  • What should strategy look like from an Ops perspective
  • How should Ma...
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    September 21, 2021 44 min

    What is Customer Journey Mapping? If you are in Marketing Ops, should you care? We tackle these questions, plus the difference between personas, ICPs (hint: it is not Insane Clown Posse), journey mapping in our conversation with Lucas and Islin Munisteri of Theia Marketing.

    Recorded live on September 21, 2021.

    Episode Brought to You By MO Pros 
    The #1 Community for Marketing Operations Professionals

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    In this episode, we talk with Juan Mendoza the founder of The Martech Weekly newsletter and the producer of Making Sense of Martech Podcast about:

  • How vendor-based training fits into learning Marketing Operations and the risks that type of training brings.
  • What is "Career lock" and should you be concerned?
  • Usability trumps education - if it's easy to use, learning is less important
  • "Low-trust" created by media in Ma...
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    In this episode, we talk with Nikki Luele about her journey from a Marketing Ops team of one to 30! Nikki provides some insights on what she did early on to build momentum, what she learned along the way, and how she had to learn new skills.

    We also get into a great conversation about the importance of diversity and the challenges she faced as a female leader in tech. 

    Recorded live on September 9, 2021.

    Episode Brought to You By MO P...

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    In this episode we talked with Josh Hill about his view and approach to vendor management. We talked about the distinction between managing software / technology vendors and consultants / agencies. 

    Josh also shared his view on three models of how to build an ROI model to support a bringing on a new vendor. 

    Recorded live on September 1, 2021.

    Episode Brought to You By MO Pros 
    The #1 Community for Marketing Operations Professionals

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    In this episode we talk with Darrell Alfonso about parts of the role that many Marketing Operations professionals don't like to talk about...but we all know are there. Things like, how it is tough to have a good marketing ops function when the messaging, branding or product is sub-par. 

    And, we had a literal fire alarm happen during the recording. How appropriate for a Marketing Operations discussion. 

    Recorded live on August 26,...

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    In this episode we talk with Toby Murdock from Highway Education about the gap in the market today for Marketing Ops talent. He is focused on providing training, education and opportunities to people who are early in their career and want to get into Marketing Operations. 

    We talk about the gap, why there isn't a "traditional" educational model for Marketing Ops (hint: it's about incentives in the university system) ...

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    During this episode we talk through some of the key things to make sure you have in place if you are considering building out a multi-touch attribution model at your organization. In some ways, it felt as if we only scratched the surface on the topic. 

    Some key elements to look for to give your organization a better chance of success:

  • Culture of collaboration and comfortable with "fail fast"
  • Alignment on definitions
  • Clarity on ...
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    One of the things we have touched on during almost all of the episodes prior to this (and will continue to touch on) is what should be included in a certification for Marketing Operations. 

    In this episode, Naomi Liu, Mike Rizzo and Michael Hartmann talk through this in some detail. We talk about:

  • the inconsistent definition of Marketing Operations, 
  • when should certification come into play, 
  • should there be tiers or different tracks, 
  • ...
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