“If you put your artists first and try to think about what would be the best thing for them, eventually your needs will get met.”
What if a record label ignored the “industry rules,” bundled three unknown bands into a cassette box—and sold out?
Presented by LANDR - http://landr.com/otherrecordlabels
Todd White of King Volume Records joins Scott to share how his DIY indie-metal label went from a fun side project to his full-time job.
We cover:
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The cassette bundle strategy that built early community
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Why Bandcamp is more valuable than chasing Spotify streams
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How to sign artists by putting their needs first
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The $150,000 Kickstarter success story and what made it work
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Why creative, imperfect marketing beats polished “content”
This episode is packed with label-building breakthroughs, mindset shifts, and real tactics you can steal today.
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