How Heather Waisanen from Coastal Maverick, Owns It

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October 28, 2025 • 33 mins

This week on Own It we’re talking to Heather Waisanen from Coastal Maverick. Her firm is a custom out of home consulting company. That segment of the advertising world became her passion and she has built an amazing company around it. Heather was a gymnast in her younger years and wound up as a gymnastic coach living in places like the Grand Caymans and South Africa out of college. She’s based in Florida now and has such a smart outlook on our business, client success and certainly how we can attack the gender gap in agency ownership. We so love the different perspectives we bring to the table on this podcast. Heather adds so much to that. You can find links to Heather Waisanen‘s LinkedIn Profile and Coastal Maverick’s agency website in our show notes at untilyouownit.com. If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community. Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}How Heather Waisanen from Coastal Maverick, Owns It