How Jenna Cummings of Rival, Owns It

This week on Own It we’re talking to Jenna Cummings from Rival. She is originally from Spokane, Washington, but is now based in London, England. One of the things she says she loves about ownership and the advertising business is the ability to live and work anywhere and enjoy a global lifestyle. Rival is an agency focused on helping challenger brands become blue chip ones, primarily through leveraging research, data and marketing technology to do so. That’s where Jenna’s skills come to the table in a big way. She oversees all things paid media, data and martech.  We talked about why her motorcycle is named after her grandmother, where her journey to ownership took her, and her thoughts about closing the gender gap in agency ownership. The best thing about hosting this podcast is the amazing people, perspectives and ideas we get to hear from our guests. This episode certainly delivers on those promises. You can find links to the LinkedIn profile for  Jenna Cummings and the agency website for Rival in our show notes at untilyouownit.com.  If you’re enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community.  Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.