Schools teach algebra, chemistry, and history, but many children graduate without knowing how to earn, manage, save, or spend money wisely. That leaves one important question: who is teaching the financial skills they'll rely on for the rest of their lives?
In this episode of Parents of the Year, Andrew and Dr. Caroline sit down with financial educator Vince Shorb, founder of the National Financial Educators Council, to explore simple ways families can build financial confidence at home.
This conversation is packed with practical ideas that fit naturally into everyday family life.
You'll learn why financial literacy doesn't require complicated investing lessons, how small daily conversations create lasting habits, and why involving children in real financial decisions can prepare them for adulthood long before they leave home.
Whether your child is five or preparing for university, this episode offers realistic strategies that help children develop confidence, responsibility, and important skills that will set them up for future success.
In this episode you'll learn:
About Vince Shorb
Vince Shorb is one of the country’s leading advocates for promoting financial literacy and a thought leader in teaching and scaling financial education programming. After spending 15 years in financial services working one-on-one with more than 20,000 people, he founded the National Financial Educators Council (NFEC) – an organization dedicated to combating the financial illiteracy epidemic. Shorb has led the NFEC in the development of 2,500 financial literacy programs and more than 80 financial literacy assets. He has been featured in publications on USA Today, CNBC, Yahoo Finance, Forbes, CNN Money, MarketWatch, Fox Business, Huffington Post, NASDAQ, and Business Insider.
Connect with Vince:
Website:
National Financial Educators Council
https://financialeducatorscouncil.org
LinkedIn:
https://www.linkedin.com/in/vinceshorb/
This episode encourages families to move beyond talking about money only when there's a purchase to make. These simple activities help children build confidence through real experiences rather than lectures.
1. Hold a Monthly Family Money Meeting
Choose one day each month to sit together for 20–30 minutes.
Discuss:
Keep the conversation positive and focused on learning, not judgement.
2. Create a Family Chore Economy
Instead of assigning chores without discussion, involve children in deciding how they can contribute to the household.
Together:
3. Practise Opportunity Cost While Shopping
At the grocery store, ask questions like:
The goal isn't saving every dollar.
It's helping children begin weighing choices.
4. Compare Household Bills
Choose one utility bill each month.
Challenge the family to reduce usage over the next month.
Examples:
If everyone meets the goal, use part of the savings for a family activity.
Examples:
5. Research a Future Purchase
Before buying something significant, have your child investigate the full cost.
Ideas include:
Ask them to calculate:
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