November 21, 2025 • 41 mins
Am I my brand? And does branding even matter when I’m a tiny, one-person creative business?
In this episode, I untangle the belief that branding is mostly fonts, logos, and pretty photos, and I lean on Brand the Change to explore branding as direction – a compass for how you show up, what you say yes to, and how people experience your work.
I share examples from the knitting world, some brands that randomply popped up in my head and that's saying much in itself (think Stephen West, Rowan, Hedgehog Fibres), talk about my own journey from yarn shop to coaching, and get honest about boundaries, privacy, and starting a YouTube channel without burning myself out.
I close with journaling questions to help you see where your branding already shines, and how you can use it as a tool instead of a costume.
• Watch the video version on my YouTube channel
https://www.youtube.com/@pattern-shift
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_00 (00:00):
Hey and welcome to Patent Shift.
I'm Tat Kia, creative life andbusiness coach for fiber-loving
makers, teachers, designers,shop owners, and all-around
creative.
I help you wayfind your nextstep, organize your business to
fit your life, and launch ideaswith joyful action.
Together we'll untangle thetricky bits like branding,
(00:22):
marketing and sales, and buildsomething sustainable, skillful,
and truly you.
Hello and welcome.
We're back with Patent Shift.
And I'm here to um perhaps giveyou a little bit of a different
way of looking at things, adifferent way than of thinking
(00:46):
about things, and then perhapsyou'll get a pattern shift and
you'll have a different way ofdoing things.
And today we're talking aboutbranding, and particularly the
question that sometimes comes upwith smaller businesses, smaller
creative businesses, whether ornot they're in fiber crafts,
(01:06):
arts and needle crafts, andfiber arts.
I did this exact same thing thebeginning of last episode.
I mean, any of those apply.
So the question is (01:14):
am I my brand?
And does branding even matterwhen I'm a one-person creative
business?
Where does branding come intoall of this?
Is it just a big word for bigcompanies or is it something
else?
So chances are that if you areone of those people that I just
(01:36):
talked about, if you are workingin the fiber arts, the craft
world, anything creative, thechances are that you grew up
with the idea that branding ismostly about logos and fonts and
color palettes and packaging,that things that look cute,
especially when they're picturedfor Instagram, and perhaps even
(01:59):
a banner for a craft fair orsomething like that.
Because of that, many of usthink that branding is something
you add after you've made yourproducts, like it's a nail
polish, which I just added a newlayer of it myself because I the
it was chipped and I thought I'mgonna do a lot of talking with
(02:19):
my hands, and since I'm onYouTube now as well, you're
gonna see those hands and nails.
So I did an extra layer.
But branding is not a layer youput on top of everything, it's
not a nice to have, but notessential.
It is actually a huge part ofwhy so many small businesses
(02:40):
feel invisible or inconsistentor like interchangeable with any
other business in theirindustry.
And that's because branding ismore than a layer on top.
Branding is direction.
So this really became clear tome when I got the book Brand The
(03:09):
Change.
I've got it here in front of me.
It's a beautiful bright yellowbook with black letters.
It's it's really, I imagine thissticks out when you're in the
marketing and branding sectionof your bookshop.
It's written by Anna MiltonBurg, Anne Milton Berg for the
(03:29):
English speakers.
And the way that I look atbranding has changed a bit since
I got this book.
And I've I've had it for yearsnow, and I am in the Brand to
Change community as well.
Anna has a uh a kind of adifferent way of looking at
(03:51):
branding, which was much more inline with my own views and
values, and it's sometimesreally hard to weed through all
the noise that you get on theinternet when it comes to these
kinds of things.
It's usually focused on I don'tknow, it feels very masculine,
(04:12):
very much aimed at people thatare in business to make huge
amounts of money, and and looksat it from a perspective of
changing the world throughbranding and actually changing
the world with your business andusing branding to actually make
(04:32):
a dent into the thing thatyou're trying to change, or
perhaps not a dent, but theopposite.
Anyway, you know what I mean.
I mean, I hope you do.
So let me just go right to thepage where she gives a
definition of branding, and it'sa full page, I'm not gonna read
(04:52):
the whole thing, but here's alittle snippet of it.
There have been a lot of bookswritten on branding, and experts
can argue about its exactdefinition until they're blue in
the face.
For the purpose of this book, weare defining branding as
directing how other people thinkand feel about you.
(05:13):
So branding helps your audience,it goes on to say, and brands
help people choose.
Because you're bombarded bythousands of messages from
thousands of people,organizations, and products who
think that we should buy them,read them, eat them, and fund
them.
(05:33):
And developing a brand strategymeans not leaving your audience
choice to chance, but having aplan about who you want on board
to support you and how you canget them on board.
You can't control it entirely,and neither should you want to,
but if you don't frame how youwant to be thought of, others
(05:53):
will frame you right or wrong asthey see fit.
Branding also helps you.
Internally, a brand providespurpose, is a compass for
direction and a filter indecision making.
Branding is choosing.
Now, here's a this is aimportant part.
You can't be everything toeveryone.
If you try to be everything toeveryone, you end up being
(06:17):
nothing to nobody.
A strong brand helps you takebetter decisions on new
opportunities and creates astronger company culture when
values are shared and whereactions are more aligned.
And in this book, she goes on togive great examples about small
(06:37):
businesses, big businesses, hugebrands that have made big
changes, brands that were noteven that big when she wrote
about them, but are quite bignow, like Tony Chocolone is
something you might have heardof, slave-free chocolate.
But there's also exercises andthings that help you think about
(07:00):
your business and your brand,and helps you to get that
compass and move forward moreeasily than when you didn't have
an idea of what your brand isand who you are as a brand.
And that's when I say who youare as a brand, that's how we
(07:21):
come to this because you mightnot have a team, you might have
some people that help you, youmight be just by yourself.
And is branding still, is itstill important?
Well, yes, it is.
Because branding is clarityabout what you stand for, the
experience people have when theyinteract with you, how you
(07:45):
behave, communicate, and makedecisions, and the emotional
resonance you leave behind.
So it's so much connected toyour values and the way you look
at things, the way you speak,the way you dress, even, the way
you welcome people into yourstore, online or not online,
(08:09):
there's so many things about it.
It's it's how you show up at afestival and how you interact
with your customers, but alsothe wholesalers you work with.
How do you want to be known?
And if you are consistent inshowing up in that way, then you
(08:35):
will float to the top.
So, like imagine if if a hugebrand in the in the knitting
world, I'm gonna I'm gonna pickthe easiest one.
I'm sorry, even though I'mcreative, this is just gonna be
easy to understand for a lot ofpeople.
Stephen West and Westknits arethe branding is immaculate.
(08:58):
It's branding marketing,everything is uh om doringetje
te halen, as we say in Dutch.
It doesn't matter if you likethe aesthetic that comes with
that brand.
What matters is that it's clearand that you clearly see this is
for me or this is not for me.
All the bright colors thatStephen, as a knitwear designer,
(09:21):
to those who to the the threeand a half person that don't
know and haven't heard of him,this aesthetic of brightly
colored knitwear in differentshapes and different textures,
and he has a way of reinventinghimself in different ways that
(09:43):
still fit the brand because hehas that compass.
He whenever he does somethingthat's different from what he
did before, it's still very muchon brand.
Like, except for maybe in theearlier days when he was still
inventing himself as a brand orgrowing into it, because it's
(10:04):
not all made up.
This is something that can beinherently connected to who you
are as a person.
So his earlier designs haveearthy tones as well.
Can you imagine?
But now, if that would happen,that would be almost like a
(10:24):
rebrand.
He's always said, if I remembercorrectly, that he's not as much
focused on the fibers as he ison the colors.
Other brands are perhapschoosing to stay focused on,
like a shop, like the yarn shopthat I used to have.
(10:45):
My first focus was to offernatural yarns, natural fibers to
all budgets.
And along the way, I have kindof changed that a little bit as
the lower budget yarn was alsonot serving.
I mean, it wasn't serving mewell as a yarn shop owner.
(11:09):
Not naming any names, but it's ahuge Scandinavian brand that
sells low-priced yarn, and itwasn't helping me, but it was
helping other people, so I keptit for a few years, and then I
kind of moved into naturalfibers in a wide range, but a
little less wide than I had itbefore.
(11:31):
Anyway, I'm losing track here.
So a brand that's clearlyrecognizable, Rowan Yarns, is
focused very much on traditionconnected to fashion.
So it's traditional, but it'salso quite current in ways,
perhaps not for everybody.
(11:52):
But if you look at the designsand the photos, they usually are
very much fashion-based with thefashion type models.
It's a huge brand.
So it's harder to pick out smallbrands that have a very distinct
look to it because it's harderto give that as an example
because not all people mightknow it.
(12:14):
I think Hedgehog Fibers is uh abrand that was um building and
building on uh from a smaller,smaller business to a bigger
business and staying quiteconsistent in what they do.
I recently watched a podcast onYouTube.
(12:36):
I still don't know what to callit.
I feel like it's not a realpodcast if there's video there,
it's also not a vlog.
I don't know.
It was on YouTube and it waswith um Sari Nordlund and she
also has her very distinctaesthetic, and when you hear her
(12:56):
speak, it all fits, right?
So what's interesting is that ifyou are a one-person business
and you stay close to your ownvalues, if you stay close to
your own the aesthetic that youlove, then it's not all that
hard to build a consistent brandbecause it will naturally
(13:19):
happen.
And it's naturally alignedaround who you are as a person.
So I've recently been thinkingabout this a lot since I'm now
sharing also my podcast onYouTube.
I actually wanted to dosomething extra, perhaps in
between the podcast episodeswhere you just see me in my
(13:42):
workroom talking to you and witha microphone in front of me, and
there's not much else happening.
I was also thinking about doingvlogs.
I've done one or two, not muchyet, because I felt like I
needed to really think about ita little bit more.
(14:02):
And this kind of energy goes intwo directions.
And one direction is I feel likeI want to think about it and
kind of design it and kind oforganize it around Yavol and
PatternShift and me.
And the other part of it is Ishould just do it and should
(14:22):
just have fun with it, and it'llnaturally become something that
is aligned with my brand,because so far I've always been
very much connected to theproducts that I sell, the
information that I offer is verymuch me.
(14:45):
So there shouldn't be a realissue there.
Although this me person alsohappens to love a lot of
different things, just as in anattempt to get some direction in
my wardrobe.
(15:19):
Now we are talking about colorschemes, although I did say
before that branding it is notjust color schemes, and these
color schemes are something elsecompletely.
So I was designing fourdifferent color schemes before
because I feel connected to fourdistinct styles.
I do also have names for them,but I don't know them by heart,
(15:44):
and I left my phone downstairs.
And let me just reinvent thenames.
So I've got this kind ofTimbertonesque, black and white,
lots of black, by the way,grungy, some powder pink, lots
of layers and fringes andthings, and then a chunky Dr.
(16:06):
Martin's, that's one type ofthing.
But on the other hand, I alsoreally love greens and a little
bit of browns, even a littlebit.
Things that are more connectedto walking in a forest, brown
boots and things like that, andchunky knitwear.
But I also really love likeFrench classics, like the Breton
(16:29):
shirt, and not necessarily allFrench classics.
(17:27):
I don't walk around wearing aberet, but I really love the
Breton shirt.
I really love Japanese indigo,kind of the the white blue that
also that lives withinScandinavian, French, Japanese
traditions, those kinds of theprints love that as well.
(17:47):
And then there's the more ofwhat I'm wearing today.
I'm basically wearing a rainbowand a setting sun, a rainbow
striped t-shirt, and an orangecable cardigan.
Because I also really lovecolor, and those are four
chapters, I would say, themes inmy wardrobe.
(18:10):
And I use them to inform me whatto make or knit or buy next, if
there's anything missing in mywardrobe.
And I also use an app calledindex.
That sounds really weird whenyou say it out loud.
It's like index, but with a witha Y and an X.
(18:32):
I I think that's bad branding.
Just PS, just not using like theword needs to be the word.
Anyway, I love the app though,and I will probably do an
episode about it or a videolater on.
But having those distinctdirections really helps me with
every decision I make next.
(18:55):
I need a sweater.
What color would it be?
Well, I look at my wardrobe, Isee what I have in each in each
theme, and I'll just see wherethe gaps are.
So that's an example of gettingdirection through branding.
The interesting thing is thatalmost naturally, and I talked
(19:16):
about this before, the colorschemes have blended into my
actual brand of my business.
So I have the colors that I loveare visible on my website, on my
body, in my home.
It's very much me.
So I guess that's why they callit a personal brand.
(19:38):
Although what they mean by thatis when you use your name as a
brand, I don't do that.
I have thought about it, but I'msticking with Yavl as my
business name and Pat and Shiftas the podcast name.
I did also, by the way, recentlychange the name of the Yavel
community to the Pat and ShiftStudio.
(20:00):
Okay, I might as well just talkabout it now.
So the community, after I thinkI've had it for six or seven
years now, has turned into aworkspace more than a community.
And I was feeling the pressureof growing a community when I
(20:20):
was actually using it in atotally different way.
So, with the people in thebusiness circle membership,
those business owners that worktogether and with me to tackle
some of the more difficultthings around running their
business, we work together inthat space.
(20:41):
We have kind of a library ofinformation there that goes
beyond business and goes intocraft and into fiber, fiber
knowledge.
There's so much there.
It's a library, it's aworkspace, and I felt like it
needed to shift names to be morealigned with what it really is.
(21:02):
So it's now the pattern shiftstudio, which I'm very happy.
I'm super happy about thatbecause it feels so different to
me.
I don't feel pressured to growit and to have lots of people in
there because there's not lotsof people in a community in a
studio, but they can still be acommunity and feel like a
(21:24):
community, and that's actuallyexactly what's happening.
So enough about that.
That's the name Podcast and thestudio.
And the name of my brand isstill Yavol because it aligns so
perfectly with the way I feelabout this work, and that is to
do it with joy and take action,and just the yes wool and the
(21:48):
hell yeah of it, and of whatthat means, just really feels
like that's me.
I just love to be inspired andin turn hopefully inspire other
people, and Yavel is really juststill just says it all.
And it is the three-stepframework of wayfinding,
(22:11):
organizing, and launching that Iwork with.
So I am going on so manydifferent tangents, but it's all
connected, everything'sconnected.
So, what I was thinking about, Iwant to lean back, but then I
get away from the microphone.
Um, what I was justcontemplating, thinking about
(22:33):
like just having it like a cloudabove my head wherever I go is
what does my YouTube channelwhat do I offer?
How is it?
What's me?
What's my brand?
So if I'm looking at, I'm justgonna take this podcast.
(22:55):
That's quite clear.
The podcast already haseverything that is still what it
was.
So it's it's patent shiftpodcasts.
We I offer things to thinkabout, hopefully, some
inspiration, some insights aboutrunning a small business in
creativity and craft.
That's what the podcast is.
(23:16):
So that's one thing it's it'sdone.
So I also wanted to show peoplethat I have these different
offers for people like you, andI do coaching, but who am I to
talk about these things?
And even saying I'm here toinspire you, feels like it's a
(23:40):
little, you know.
So I wanted to show who I ambehind the person that's just
talking about all those things.
I'm actually also doing all thethings, and I'm actually also
still a creative, and although Idon't earn money with the things
(24:01):
I make anymore, I am still verymuch rooted and also still
growing in that part of theequation.
So I'm a knitter, I'm acrocheter, I'm a weaver, I'm a
spinner, I'm a sewist, I grow myown flax, I love interior
(24:22):
design, I do journaling, bulletjournaling privately as well,
not just for business.
So I wanted to show that so thatpeople could connect to me a
little bit more than just thiskind of a me to you information
(24:42):
type thing.
And I'm figuring it out whatthat needs to look like.
There's been a lot of nervousenergy around feeling more
private than I had before when Ihad an Instagram account that I
(25:02):
was very active in.
Things have changed a little inmy life and how I feel about
those things.
How can I stay a little bitprivate and have like good
healthy boundaries?
How can I keep myself, my mentalwell-being healthy when I am
just basically saying this iswho I am, this is what I do, and
(25:26):
everyone that has an opinion canshare it just below.
And kind of wanting to connectwith people in comments, but
also wanting really very much tostay away from the comments.
How do I deal with that?
And what would things look like?
The video, the YouTube channelsthat I follow are one of two
(25:47):
things.
They're either veryaesthetically pleasing, which I
find very calming, but honestlyalso a little bit annoying,
because I cannot step away fromthe fact that that is probably
not the full reality of things.
I mean, like I just not believethat your whole life is cream
(26:09):
beige white and some brown.
I d I do not believe it.
Like everybody has to have itemsin their life that have a
different color.
And then I don't know, let's saycan I think of something?
Well, just like the things youput on your sandwich, you set
(26:33):
the table, and then your wholeaesthetic is messed up because
your peanut butter is brightgreen or blue or red and green.
What's the brand?
I don't know.
It's bright colored, and thenit's just an eyesore on your
table.
So do you decant the peanutbutter into a handmade?
(26:56):
You know what I mean.
I just don't believe in the fullaesthetically thing.
And that would be something thatI could never I could just never
do that like for a longerstretch of time that would
stress me out so much.
I keep forgetting to watch tolook at the camera.
(27:18):
F it.
I don't care.
So there's that, and thenthere's the other channels that
I watch, and those are basicallyjust people sitting down like me
now in one setting and talkingabout what they've made, how
they're processing it, theirthoughts, their ideas.
(27:38):
And there's some people thatreally don't even edit, and I
love them, I like theirpersonality, I like the choices
they make, I think they'reinspiring, they give me ideas,
and it's basically just thecamera running and them talking
into the camera and then puttingit online.
(28:00):
I don't do this, I am not gonnado this to make money.
I'm gonna do this because I wantto connect with people, and
also, so that's part of thebusiness side of things.
It's just really important to methat people know that I'm who I
(28:22):
am, so that they know that whenthey work with me, this is who
they're talking to.
And hopefully they will see thatI'm not fake, that I'm real, and
that I make mistakes, and thenI'm messy as well.
But I sometimes have goodinsights, and most importantly,
I have good tools to help youwork with whatever's going on so
(28:45):
I know how to use the tools.
That's the most important thingin coaching, and then just
reflecting on those things.
What would my channel look likethen?
What do I need to keep itmentally healthy for myself and
interesting for other people?
(29:06):
And so I was thinking about ithas to connect back to my brand,
and that will help me makedecisions, and at the same time
it will naturally connect backto my brand.
I took some notes, let me get mynotes, and I also wrote down how
(29:30):
much time would I spend becauseone of the things is that I I'm
not a content creator, I'm acreative life and business
coach, and so creating thecontent is either part of the
conscious making consciouschoices about marketing and
branding in an ethical way thatconnects to who I really am, or
(29:56):
and it also is connected tothings I enjoy doing.
So I really truly enjoy takingpictures and photographs and
making videos.
Before I did anything, I went toart school and I studied
(30:21):
photography, video, andanimation.
And I loved that.
It was either that or fashion.
I didn't so much like thefashion subjects in school, so I
chose photography and video.
And now I feel like I'm gettingback to that, and I really enjoy
photographing and videoing, uh,filming, videoing, filming the
(30:44):
process.
So that's part of what I enjoy.
But I also enjoy, of course, thecraft itself.
And I don't allow myself so muchtime to do craft.
Craft because I feel like everymoment I have to do anything
should be focused on thebusiness in ways that bring me
(31:06):
more income, customers, becausethat's why it's a business.
And so I don't do much craftduring the day.
And at night I'm tired or thelighting's bad.
And I just started to feel thisitch of I need to do more craft
(31:27):
and during the daytime.
And now thinking about it, Ifeel like, okay, so if I'm
recording it and I'm doing it,that's like three birds in one
stone.
I am doing this for my business,doing it because I need it, and
I'm doing it because I enjoy it.
(31:48):
And so now I'm at the detailspart of it.
I took some notes about how Ican make it easy for myself.
Where do I actually craft?
Could I have like a fewdifferent setups that are always
the same?
So it's not sew all over theplace.
So I have my workroom, I havethe couch in front of my stash,
(32:11):
and perhaps in our cottage, Ihave a work table that, and
those could be three locationsthat continually come back and
be something that'srecognizable.
But also I it could go in anyway.
I probably am just gonna try outdifferent things.
(32:33):
And although this podcast reallyneeds to come out every other
week, I feel like that is ananchor that I have.
It comes out every other week,except for the winter break and
the summer break.
And that is something that'scompletely doable.
That is something that peoplecan rely on.
I don't want that for videos onYouTube.
(32:55):
I don't want people to be like,oh, where's the video?
There's supposed to be a video.
I'm gonna do that whenever itfeels good to me.
And yeah, so about the brandingwith that is so basically the
story that I'm trying to tell isthat yes, you are a brand as a
(33:17):
small business owner, especiallyif you care about your
customers, especially if youconnect your own values to your
business values.
They don't necessarily have tocompletely overlap, of course,
because the biggest let's theelephant in the room here is
that most of us really don'twant to be in um a consumerist
(33:40):
world, but we run a business.
So we are there.
If whether we like it or not,that's just where we are.
And if you don't want to sellthings to people or offers or
services to people, then it'sprobably better that it's your
hobby.
If you don't agree, let me know.
(34:02):
Send me an email, post in thecomments, but post kindly.
So it's can it's connected toyou as a person, but you can be
private.
I do not plan to share my kids,my husband.
I will share my pets.
I didn't ask them, but I'mpretty sure they're okay with
(34:23):
it.
I will not record in my wholehouse.
I will probably try to makemyself look okay.
Perhaps not perfect, becausethat is just annoying, but I
will not purposely make myselflook what shall we say,
uncharming.
(34:44):
So there is there is there'sthings that feel good and don't
feel good, and it's important tome to think about that
beforehand.
I know what's important to me,and it is to allow yourself time
to create, because it's reallyhealthy and it's really fun, and
(35:06):
it serves a purpose.
You're making things that you'reusing instead of buying them
from the fast fashion industry.
So I feel like I'm starting 700sentences and not finishing
them.
That's always the case when Ijust I have some notes, but this
is just something that ishappening to me right now, and
(35:26):
and I use also use the podcastto figure out what I feel about
it, but I also journaled aboutit.
I mean, um I did do some workbeforehand.
I would like to be myself oncamera, and that's hard because
I like to, I'm very much someonewho likes puns and jokes and
(35:50):
like quick, quick comebacks tothings people say.
And when you're recordingyourself, that's not really
gonna happen, is it?
I mean, I'm talking to myself,I'm talking to you, but you're
not talking back to me.
So I'll never be myself.
I'll always be different inperson.
(36:12):
And part of it is playing arole.
Because you better believe thatI put on some lipstick before I
started recording.
Better believe that I thoughtabout what I was wearing today.
I mean, it's it's a little bitof playing a role, and it's a
(36:36):
lot being yourself, I think.
I think that's kind of thebalance.
And then a lot of it is alsojust experiencing it and seeing
what's coming up in the actualdoing of it and and reflecting
back, seeing what works, whatdoesn't work, and then of
course, we're all allowed tokind of change course a little
(37:00):
bit.
Doesn't mean that you go fullyof brand if you decide to do
something differently.
I still have the same brand, butI don't sell yarn anymore, I
don't teach needlecraftsanymore, I don't dye yarn
anymore, I don't design craftproducts anymore, but I'm still
the same brand.
(37:21):
Now, how is that possible?
Because it is still about thesame essential vision and
mission that I have, and it'sall revolving around making
better choices when you craftand helping the world come
become a little bit more of abrighter, better place and
(37:44):
having some fun in the processwhile crafting.
So I think it's time to stopthinking about branding as it is
just the fonts you use on yourwebsites, the colors you use,
the way you take pictures forInstagram.
It's about all the ways that youshow up.
(38:07):
It's about who you are in yourbusiness.
So who you are in your privatelife is perhaps exactly the
same.
It could be adjacent, it couldbe overlapping, but branding is
who you are and how youcommunicate and how people
(38:29):
perceive you.
That's even more important.
And that's kind of out of yourhands in a way, how others
perceive you and your brand.
So if you want to do some morework around this, I have some
questions for you that you couldjournal about.
So here they are.
(38:49):
What do I want people to feelwhen they encounter my work?
What values show up in the waythat I run my business?
Where am I hiding behindaesthetics?
No.
Where does my branding alreadyshine without me noticing?
(39:11):
So I think what's part of mybranding for me is that I am a
little bit chaotic.
I'm a little bit, I tend to goin all kinds of directions,
whether it is in my podcast, inmy thinking, in my choosing, the
craft that I'm doing, I'm not aone project type of person.
Never.
(39:31):
I don't think I will ever be,but you never know.
So even though I have clearcolor ideas, I have clear fonts,
I have clear slogans, things,lots of my branding is about me
being, and that's hard for me tosay.
(39:52):
That's where it's branding.
How are you perceiving it?
But I'm I'll try to think abouthow you are perceiving me.
And that's a little bit of allover the place.
A little bit what people tell meis that I bring things up that
I'll start thinking about andand they haven't thought about
(40:13):
it before.
That's because my brain reallywants to think about things and
really wants to make betterdecisions if I can and struggles
when I can't.
And then I think of questions,why is that?
And I like to bring all of thatto you as well.
So yeah, my website might lookvery much a certain way.
(40:35):
It is not all of it.
My brand is also me talking toyou in the way that I talk, and
then me deciding what to editout and what to leave in.
It's also branding.
So let me know what you tookaway from this.
(40:56):
What was there something new?
Is there something you're nowthinking about?
Is there something you want tochange?
I would love to hear about it.
All right, thank you forlistening and uh or watching on
YouTube or both.
And I'm gonna start making avideo, I think.
Bye bye.
Hey and welcome to Patent Shift.
I'm Tat Kia, creative life andbusiness coach for fiber-loving
makers, teachers, designers,shop owners, and all-around
creative.
I help you wayfind your nextstep, organize your business to
fit your life, and launch ideaswith joyful action.
Together we'll untangle thetricky bits like branding,
(00:22):
marketing and sales, and buildsomething sustainable, skillful,
and truly you.
Hello and welcome.
We're back with Patent Shift.
And I'm here to um perhaps giveyou a little bit of a different
way of looking at things, adifferent way than of thinking
(00:46):
about things, and then perhapsyou'll get a pattern shift and
you'll have a different way ofdoing things.
And today we're talking aboutbranding, and particularly the
question that sometimes comes upwith smaller businesses, smaller
creative businesses, whether ornot they're in fiber crafts,
(01:06):
arts and needle crafts, andfiber arts.
I did this exact same thing thebeginning of last episode.
I mean, any of those apply.
So the question is (01:14):
am I my brand?
And does branding even matterwhen I'm a one-person creative
business?
Where does branding come intoall of this?
Is it just a big word for bigcompanies or is it something
else?
So chances are that if you areone of those people that I just
(01:36):
talked about, if you are workingin the fiber arts, the craft
world, anything creative, thechances are that you grew up
with the idea that branding ismostly about logos and fonts and
color palettes and packaging,that things that look cute,
especially when they're picturedfor Instagram, and perhaps even
(01:59):
a banner for a craft fair orsomething like that.
Because of that, many of usthink that branding is something
you add after you've made yourproducts, like it's a nail
polish, which I just added a newlayer of it myself because I the
it was chipped and I thought I'mgonna do a lot of talking with
(02:19):
my hands, and since I'm onYouTube now as well, you're
gonna see those hands and nails.
So I did an extra layer.
But branding is not a layer youput on top of everything, it's
not a nice to have, but notessential.
It is actually a huge part ofwhy so many small businesses
(02:40):
feel invisible or inconsistentor like interchangeable with any
other business in theirindustry.
And that's because branding ismore than a layer on top.
Branding is direction.
So this really became clear tome when I got the book Brand The
(03:09):
Change.
I've got it here in front of me.
It's a beautiful bright yellowbook with black letters.
It's it's really, I imagine thissticks out when you're in the
marketing and branding sectionof your bookshop.
It's written by Anna MiltonBurg, Anne Milton Berg for the
(03:29):
English speakers.
And the way that I look atbranding has changed a bit since
I got this book.
And I've I've had it for yearsnow, and I am in the Brand to
Change community as well.
Anna has a uh a kind of adifferent way of looking at
(03:51):
branding, which was much more inline with my own views and
values, and it's sometimesreally hard to weed through all
the noise that you get on theinternet when it comes to these
kinds of things.
It's usually focused on I don'tknow, it feels very masculine,
(04:12):
very much aimed at people thatare in business to make huge
amounts of money, and and looksat it from a perspective of
changing the world throughbranding and actually changing
the world with your business andusing branding to actually make
(04:32):
a dent into the thing thatyou're trying to change, or
perhaps not a dent, but theopposite.
Anyway, you know what I mean.
I mean, I hope you do.
So let me just go right to thepage where she gives a
definition of branding, and it'sa full page, I'm not gonna read
(04:52):
the whole thing, but here's alittle snippet of it.
There have been a lot of bookswritten on branding, and experts
can argue about its exactdefinition until they're blue in
the face.
For the purpose of this book, weare defining branding as
directing how other people thinkand feel about you.
(05:13):
So branding helps your audience,it goes on to say, and brands
help people choose.
Because you're bombarded bythousands of messages from
thousands of people,organizations, and products who
think that we should buy them,read them, eat them, and fund
them.
(05:33):
And developing a brand strategymeans not leaving your audience
choice to chance, but having aplan about who you want on board
to support you and how you canget them on board.
You can't control it entirely,and neither should you want to,
but if you don't frame how youwant to be thought of, others
(05:53):
will frame you right or wrong asthey see fit.
Branding also helps you.
Internally, a brand providespurpose, is a compass for
direction and a filter indecision making.
Branding is choosing.
Now, here's a this is aimportant part.
You can't be everything toeveryone.
If you try to be everything toeveryone, you end up being
(06:17):
nothing to nobody.
A strong brand helps you takebetter decisions on new
opportunities and creates astronger company culture when
values are shared and whereactions are more aligned.
And in this book, she goes on togive great examples about small
(06:37):
businesses, big businesses, hugebrands that have made big
changes, brands that were noteven that big when she wrote
about them, but are quite bignow, like Tony Chocolone is
something you might have heardof, slave-free chocolate.
But there's also exercises andthings that help you think about
(07:00):
your business and your brand,and helps you to get that
compass and move forward moreeasily than when you didn't have
an idea of what your brand isand who you are as a brand.
And that's when I say who youare as a brand, that's how we
(07:21):
come to this because you mightnot have a team, you might have
some people that help you, youmight be just by yourself.
And is branding still, is itstill important?
Well, yes, it is.
Because branding is clarityabout what you stand for, the
experience people have when theyinteract with you, how you
(07:45):
behave, communicate, and makedecisions, and the emotional
resonance you leave behind.
So it's so much connected toyour values and the way you look
at things, the way you speak,the way you dress, even, the way
you welcome people into yourstore, online or not online,
(08:09):
there's so many things about it.
It's it's how you show up at afestival and how you interact
with your customers, but alsothe wholesalers you work with.
How do you want to be known?
And if you are consistent inshowing up in that way, then you
(08:35):
will float to the top.
So, like imagine if if a hugebrand in the in the knitting
world, I'm gonna I'm gonna pickthe easiest one.
I'm sorry, even though I'mcreative, this is just gonna be
easy to understand for a lot ofpeople.
Stephen West and Westknits arethe branding is immaculate.
(08:58):
It's branding marketing,everything is uh om doringetje
te halen, as we say in Dutch.
It doesn't matter if you likethe aesthetic that comes with
that brand.
What matters is that it's clearand that you clearly see this is
for me or this is not for me.
All the bright colors thatStephen, as a knitwear designer,
(09:21):
to those who to the the threeand a half person that don't
know and haven't heard of him,this aesthetic of brightly
colored knitwear in differentshapes and different textures,
and he has a way of reinventinghimself in different ways that
(09:43):
still fit the brand because hehas that compass.
He whenever he does somethingthat's different from what he
did before, it's still very muchon brand.
Like, except for maybe in theearlier days when he was still
inventing himself as a brand orgrowing into it, because it's
(10:04):
not all made up.
This is something that can beinherently connected to who you
are as a person.
So his earlier designs haveearthy tones as well.
Can you imagine?
But now, if that would happen,that would be almost like a
(10:24):
rebrand.
He's always said, if I remembercorrectly, that he's not as much
focused on the fibers as he ison the colors.
Other brands are perhapschoosing to stay focused on,
like a shop, like the yarn shopthat I used to have.
(10:45):
My first focus was to offernatural yarns, natural fibers to
all budgets.
And along the way, I have kindof changed that a little bit as
the lower budget yarn was alsonot serving.
I mean, it wasn't serving mewell as a yarn shop owner.
(11:09):
Not naming any names, but it's ahuge Scandinavian brand that
sells low-priced yarn, and itwasn't helping me, but it was
helping other people, so I keptit for a few years, and then I
kind of moved into naturalfibers in a wide range, but a
little less wide than I had itbefore.
(11:31):
Anyway, I'm losing track here.
So a brand that's clearlyrecognizable, Rowan Yarns, is
focused very much on traditionconnected to fashion.
So it's traditional, but it'salso quite current in ways,
perhaps not for everybody.
(11:52):
But if you look at the designsand the photos, they usually are
very much fashion-based with thefashion type models.
It's a huge brand.
So it's harder to pick out smallbrands that have a very distinct
look to it because it's harderto give that as an example
because not all people mightknow it.
(12:14):
I think Hedgehog Fibers is uh abrand that was um building and
building on uh from a smaller,smaller business to a bigger
business and staying quiteconsistent in what they do.
I recently watched a podcast onYouTube.
(12:36):
I still don't know what to callit.
I feel like it's not a realpodcast if there's video there,
it's also not a vlog.
I don't know.
It was on YouTube and it waswith um Sari Nordlund and she
also has her very distinctaesthetic, and when you hear her
(12:56):
speak, it all fits, right?
So what's interesting is that ifyou are a one-person business
and you stay close to your ownvalues, if you stay close to
your own the aesthetic that youlove, then it's not all that
hard to build a consistent brandbecause it will naturally
(13:19):
happen.
And it's naturally alignedaround who you are as a person.
So I've recently been thinkingabout this a lot since I'm now
sharing also my podcast onYouTube.
I actually wanted to dosomething extra, perhaps in
between the podcast episodeswhere you just see me in my
(13:42):
workroom talking to you and witha microphone in front of me, and
there's not much else happening.
I was also thinking about doingvlogs.
I've done one or two, not muchyet, because I felt like I
needed to really think about ita little bit more.
(14:02):
And this kind of energy goes intwo directions.
And one direction is I feel likeI want to think about it and
kind of design it and kind oforganize it around Yavol and
PatternShift and me.
And the other part of it is Ishould just do it and should
(14:22):
just have fun with it, and it'llnaturally become something that
is aligned with my brand,because so far I've always been
very much connected to theproducts that I sell, the
information that I offer is verymuch me.
(14:45):
So there shouldn't be a realissue there.
Although this me person alsohappens to love a lot of
different things, just as in anattempt to get some direction in
my wardrobe.
(15:19):
Now we are talking about colorschemes, although I did say
before that branding it is notjust color schemes, and these
color schemes are something elsecompletely.
So I was designing fourdifferent color schemes before
because I feel connected to fourdistinct styles.
I do also have names for them,but I don't know them by heart,
(15:44):
and I left my phone downstairs.
And let me just reinvent thenames.
So I've got this kind ofTimbertonesque, black and white,
lots of black, by the way,grungy, some powder pink, lots
of layers and fringes andthings, and then a chunky Dr.
(16:06):
Martin's, that's one type ofthing.
But on the other hand, I alsoreally love greens and a little
bit of browns, even a littlebit.
Things that are more connectedto walking in a forest, brown
boots and things like that, andchunky knitwear.
But I also really love likeFrench classics, like the Breton
(16:29):
shirt, and not necessarily allFrench classics.
(17:27):
I don't walk around wearing aberet, but I really love the
Breton shirt.
I really love Japanese indigo,kind of the the white blue that
also that lives withinScandinavian, French, Japanese
traditions, those kinds of theprints love that as well.
(17:47):
And then there's the more ofwhat I'm wearing today.
I'm basically wearing a rainbowand a setting sun, a rainbow
striped t-shirt, and an orangecable cardigan.
Because I also really lovecolor, and those are four
chapters, I would say, themes inmy wardrobe.
(18:10):
And I use them to inform me whatto make or knit or buy next, if
there's anything missing in mywardrobe.
And I also use an app calledindex.
That sounds really weird whenyou say it out loud.
It's like index, but with a witha Y and an X.
(18:32):
I I think that's bad branding.
Just PS, just not using like theword needs to be the word.
Anyway, I love the app though,and I will probably do an
episode about it or a videolater on.
But having those distinctdirections really helps me with
every decision I make next.
(18:55):
I need a sweater.
What color would it be?
Well, I look at my wardrobe, Isee what I have in each in each
theme, and I'll just see wherethe gaps are.
So that's an example of gettingdirection through branding.
The interesting thing is thatalmost naturally, and I talked
(19:16):
about this before, the colorschemes have blended into my
actual brand of my business.
So I have the colors that I loveare visible on my website, on my
body, in my home.
It's very much me.
So I guess that's why they callit a personal brand.
(19:38):
Although what they mean by thatis when you use your name as a
brand, I don't do that.
I have thought about it, but I'msticking with Yavl as my
business name and Pat and Shiftas the podcast name.
I did also, by the way, recentlychange the name of the Yavel
community to the Pat and ShiftStudio.
(20:00):
Okay, I might as well just talkabout it now.
So the community, after I thinkI've had it for six or seven
years now, has turned into aworkspace more than a community.
And I was feeling the pressureof growing a community when I
(20:20):
was actually using it in atotally different way.
So, with the people in thebusiness circle membership,
those business owners that worktogether and with me to tackle
some of the more difficultthings around running their
business, we work together inthat space.
(20:41):
We have kind of a library ofinformation there that goes
beyond business and goes intocraft and into fiber, fiber
knowledge.
There's so much there.
It's a library, it's aworkspace, and I felt like it
needed to shift names to be morealigned with what it really is.
(21:02):
So it's now the pattern shiftstudio, which I'm very happy.
I'm super happy about thatbecause it feels so different to
me.
I don't feel pressured to growit and to have lots of people in
there because there's not lotsof people in a community in a
studio, but they can still be acommunity and feel like a
(21:24):
community, and that's actuallyexactly what's happening.
So enough about that.
That's the name Podcast and thestudio.
And the name of my brand isstill Yavol because it aligns so
perfectly with the way I feelabout this work, and that is to
do it with joy and take action,and just the yes wool and the
(21:48):
hell yeah of it, and of whatthat means, just really feels
like that's me.
I just love to be inspired andin turn hopefully inspire other
people, and Yavel is really juststill just says it all.
And it is the three-stepframework of wayfinding,
(22:11):
organizing, and launching that Iwork with.
So I am going on so manydifferent tangents, but it's all
connected, everything'sconnected.
So, what I was thinking about, Iwant to lean back, but then I
get away from the microphone.
Um, what I was justcontemplating, thinking about
(22:33):
like just having it like a cloudabove my head wherever I go is
what does my YouTube channelwhat do I offer?
How is it?
What's me?
What's my brand?
So if I'm looking at, I'm justgonna take this podcast.
(22:55):
That's quite clear.
The podcast already haseverything that is still what it
was.
So it's it's patent shiftpodcasts.
We I offer things to thinkabout, hopefully, some
inspiration, some insights aboutrunning a small business in
creativity and craft.
That's what the podcast is.
(23:16):
So that's one thing it's it'sdone.
So I also wanted to show peoplethat I have these different
offers for people like you, andI do coaching, but who am I to
talk about these things?
And even saying I'm here toinspire you, feels like it's a
(23:40):
little, you know.
So I wanted to show who I ambehind the person that's just
talking about all those things.
I'm actually also doing all thethings, and I'm actually also
still a creative, and although Idon't earn money with the things
(24:01):
I make anymore, I am still verymuch rooted and also still
growing in that part of theequation.
So I'm a knitter, I'm acrocheter, I'm a weaver, I'm a
spinner, I'm a sewist, I grow myown flax, I love interior
(24:22):
design, I do journaling, bulletjournaling privately as well,
not just for business.
So I wanted to show that so thatpeople could connect to me a
little bit more than just thiskind of a me to you information
(24:42):
type thing.
And I'm figuring it out whatthat needs to look like.
There's been a lot of nervousenergy around feeling more
private than I had before when Ihad an Instagram account that I
(25:02):
was very active in.
Things have changed a little inmy life and how I feel about
those things.
How can I stay a little bitprivate and have like good
healthy boundaries?
How can I keep myself, my mentalwell-being healthy when I am
just basically saying this iswho I am, this is what I do, and
(25:26):
everyone that has an opinion canshare it just below.
And kind of wanting to connectwith people in comments, but
also wanting really very much tostay away from the comments.
How do I deal with that?
And what would things look like?
The video, the YouTube channelsthat I follow are one of two
(25:47):
things.
They're either veryaesthetically pleasing, which I
find very calming, but honestlyalso a little bit annoying,
because I cannot step away fromthe fact that that is probably
not the full reality of things.
I mean, like I just not believethat your whole life is cream
(26:09):
beige white and some brown.
I d I do not believe it.
Like everybody has to have itemsin their life that have a
different color.
And then I don't know, let's saycan I think of something?
Well, just like the things youput on your sandwich, you set
(26:33):
the table, and then your wholeaesthetic is messed up because
your peanut butter is brightgreen or blue or red and green.
What's the brand?
I don't know.
It's bright colored, and thenit's just an eyesore on your
table.
So do you decant the peanutbutter into a handmade?
(26:56):
You know what I mean.
I just don't believe in the fullaesthetically thing.
And that would be something thatI could never I could just never
do that like for a longerstretch of time that would
stress me out so much.
I keep forgetting to watch tolook at the camera.
(27:18):
F it.
I don't care.
So there's that, and thenthere's the other channels that
I watch, and those are basicallyjust people sitting down like me
now in one setting and talkingabout what they've made, how
they're processing it, theirthoughts, their ideas.
(27:38):
And there's some people thatreally don't even edit, and I
love them, I like theirpersonality, I like the choices
they make, I think they'reinspiring, they give me ideas,
and it's basically just thecamera running and them talking
into the camera and then puttingit online.
(28:00):
I don't do this, I am not gonnado this to make money.
I'm gonna do this because I wantto connect with people, and
also, so that's part of thebusiness side of things.
It's just really important to methat people know that I'm who I
(28:22):
am, so that they know that whenthey work with me, this is who
they're talking to.
And hopefully they will see thatI'm not fake, that I'm real, and
that I make mistakes, and thenI'm messy as well.
But I sometimes have goodinsights, and most importantly,
I have good tools to help youwork with whatever's going on so
(28:45):
I know how to use the tools.
That's the most important thingin coaching, and then just
reflecting on those things.
What would my channel look likethen?
What do I need to keep itmentally healthy for myself and
interesting for other people?
(29:06):
And so I was thinking about ithas to connect back to my brand,
and that will help me makedecisions, and at the same time
it will naturally connect backto my brand.
I took some notes, let me get mynotes, and I also wrote down how
(29:30):
much time would I spend becauseone of the things is that I I'm
not a content creator, I'm acreative life and business
coach, and so creating thecontent is either part of the
conscious making consciouschoices about marketing and
branding in an ethical way thatconnects to who I really am, or
(29:56):
and it also is connected tothings I enjoy doing.
So I really truly enjoy takingpictures and photographs and
making videos.
Before I did anything, I went toart school and I studied
(30:21):
photography, video, andanimation.
And I loved that.
It was either that or fashion.
I didn't so much like thefashion subjects in school, so I
chose photography and video.
And now I feel like I'm gettingback to that, and I really enjoy
photographing and videoing, uh,filming, videoing, filming the
(30:44):
process.
So that's part of what I enjoy.
But I also enjoy, of course, thecraft itself.
And I don't allow myself so muchtime to do craft.
Craft because I feel like everymoment I have to do anything
should be focused on thebusiness in ways that bring me
(31:06):
more income, customers, becausethat's why it's a business.
And so I don't do much craftduring the day.
And at night I'm tired or thelighting's bad.
And I just started to feel thisitch of I need to do more craft
(31:27):
and during the daytime.
And now thinking about it, Ifeel like, okay, so if I'm
recording it and I'm doing it,that's like three birds in one
stone.
I am doing this for my business,doing it because I need it, and
I'm doing it because I enjoy it.
(31:48):
And so now I'm at the detailspart of it.
I took some notes about how Ican make it easy for myself.
Where do I actually craft?
Could I have like a fewdifferent setups that are always
the same?
So it's not sew all over theplace.
So I have my workroom, I havethe couch in front of my stash,
(32:11):
and perhaps in our cottage, Ihave a work table that, and
those could be three locationsthat continually come back and
be something that'srecognizable.
But also I it could go in anyway.
I probably am just gonna try outdifferent things.
(32:33):
And although this podcast reallyneeds to come out every other
week, I feel like that is ananchor that I have.
It comes out every other week,except for the winter break and
the summer break.
And that is something that'scompletely doable.
That is something that peoplecan rely on.
I don't want that for videos onYouTube.
(32:55):
I don't want people to be like,oh, where's the video?
There's supposed to be a video.
I'm gonna do that whenever itfeels good to me.
And yeah, so about the brandingwith that is so basically the
story that I'm trying to tell isthat yes, you are a brand as a
(33:17):
small business owner, especiallyif you care about your
customers, especially if youconnect your own values to your
business values.
They don't necessarily have tocompletely overlap, of course,
because the biggest let's theelephant in the room here is
that most of us really don'twant to be in um a consumerist
(33:40):
world, but we run a business.
So we are there.
If whether we like it or not,that's just where we are.
And if you don't want to sellthings to people or offers or
services to people, then it'sprobably better that it's your
hobby.
If you don't agree, let me know.
(34:02):
Send me an email, post in thecomments, but post kindly.
So it's can it's connected toyou as a person, but you can be
private.
I do not plan to share my kids,my husband.
I will share my pets.
I didn't ask them, but I'mpretty sure they're okay with
(34:23):
it.
I will not record in my wholehouse.
I will probably try to makemyself look okay.
Perhaps not perfect, becausethat is just annoying, but I
will not purposely make myselflook what shall we say,
uncharming.
(34:44):
So there is there is there'sthings that feel good and don't
feel good, and it's important tome to think about that
beforehand.
I know what's important to me,and it is to allow yourself time
to create, because it's reallyhealthy and it's really fun, and
(35:06):
it serves a purpose.
You're making things that you'reusing instead of buying them
from the fast fashion industry.
So I feel like I'm starting 700sentences and not finishing
them.
That's always the case when Ijust I have some notes, but this
is just something that ishappening to me right now, and
(35:26):
and I use also use the podcastto figure out what I feel about
it, but I also journaled aboutit.
I mean, um I did do some workbeforehand.
I would like to be myself oncamera, and that's hard because
I like to, I'm very much someonewho likes puns and jokes and
(35:50):
like quick, quick comebacks tothings people say.
And when you're recordingyourself, that's not really
gonna happen, is it?
I mean, I'm talking to myself,I'm talking to you, but you're
not talking back to me.
So I'll never be myself.
I'll always be different inperson.
(36:12):
And part of it is playing arole.
Because you better believe thatI put on some lipstick before I
started recording.
Better believe that I thoughtabout what I was wearing today.
I mean, it's it's a little bitof playing a role, and it's a
(36:36):
lot being yourself, I think.
I think that's kind of thebalance.
And then a lot of it is alsojust experiencing it and seeing
what's coming up in the actualdoing of it and and reflecting
back, seeing what works, whatdoesn't work, and then of
course, we're all allowed tokind of change course a little
(37:00):
bit.
Doesn't mean that you go fullyof brand if you decide to do
something differently.
I still have the same brand, butI don't sell yarn anymore, I
don't teach needlecraftsanymore, I don't dye yarn
anymore, I don't design craftproducts anymore, but I'm still
the same brand.
(37:21):
Now, how is that possible?
Because it is still about thesame essential vision and
mission that I have, and it'sall revolving around making
better choices when you craftand helping the world come
become a little bit more of abrighter, better place and
(37:44):
having some fun in the processwhile crafting.
So I think it's time to stopthinking about branding as it is
just the fonts you use on yourwebsites, the colors you use,
the way you take pictures forInstagram.
It's about all the ways that youshow up.
(38:07):
It's about who you are in yourbusiness.
So who you are in your privatelife is perhaps exactly the
same.
It could be adjacent, it couldbe overlapping, but branding is
who you are and how youcommunicate and how people
(38:29):
perceive you.
That's even more important.
And that's kind of out of yourhands in a way, how others
perceive you and your brand.
So if you want to do some morework around this, I have some
questions for you that you couldjournal about.
So here they are.
(38:49):
What do I want people to feelwhen they encounter my work?
What values show up in the waythat I run my business?
Where am I hiding behindaesthetics?
No.
Where does my branding alreadyshine without me noticing?
(39:11):
So I think what's part of mybranding for me is that I am a
little bit chaotic.
I'm a little bit, I tend to goin all kinds of directions,
whether it is in my podcast, inmy thinking, in my choosing, the
craft that I'm doing, I'm not aone project type of person.
Never.
(39:31):
I don't think I will ever be,but you never know.
So even though I have clearcolor ideas, I have clear fonts,
I have clear slogans, things,lots of my branding is about me
being, and that's hard for me tosay.
(39:52):
That's where it's branding.
How are you perceiving it?
But I'm I'll try to think abouthow you are perceiving me.
And that's a little bit of allover the place.
A little bit what people tell meis that I bring things up that
I'll start thinking about andand they haven't thought about
(40:13):
it before.
That's because my brain reallywants to think about things and
really wants to make betterdecisions if I can and struggles
when I can't.
And then I think of questions,why is that?
And I like to bring all of thatto you as well.
So yeah, my website might lookvery much a certain way.
(40:35):
It is not all of it.
My brand is also me talking toyou in the way that I talk, and
then me deciding what to editout and what to leave in.
It's also branding.
So let me know what you tookaway from this.
(40:56):
What was there something new?
Is there something you're nowthinking about?
Is there something you want tochange?
I would love to hear about it.
All right, thank you forlistening and uh or watching on
YouTube or both.
And I'm gonna start making avideo, I think.
Bye bye.
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