Calling out the BS! Analysts & Magic Quadrants: Don't Believe Everything you see!

Join Imran and Raj in this episode as they discuss analyst reports and magic quadrants including their impact on software selection and market perceptions. They explore the criteria these reports use, question the credibility of various analyst firms given the pay to play model behind these reports and give very specific examples on serious issues with these reports. Imran discusses his first hand experience being involved with analyst relations including involvement in the vendor response process and Raj shares his experience being solicited to pay in order to be considered in the report. Lastly, they discuss the serious caution that should be used by SAP customers when they use these reports as a decision point for choosing a new software vendor as it does not consider their unique circumstances