Country Is The New Hip-Hop

I team up with the always-opinionated Bootleg Kev to dig into the question: Is Country Music the New Hip-Hop? Kev, who’s been at the heart of the media and music industries, doesn’t hold back as he breaks down the growing collision between these two genres.

We get into the nitty-gritty of why Country music is shaking off its cowboy hat and boots image and borrowing some serious swagger from hip-hop. They dive into game-changing collaborations like Morgan Wallen with Lil Durk, and the way Country artists are ditching traditional aesthetics for something that resonates with today. But is this just a flash in the pan, or is Country about to take over the cultural throne Hip-Hop’s been ruling?

The conversation gets real when they tackle what’s diluting Hip-Hop’s appeal and why the genre might be losing some of its edge. From oversaturation to a shift in cultural relevance, We discuss whether Hip-Hop has hit a plateau as it turns 50 — while Country music is on the rise. 

Bootleg Kev shares several personal stories from his work with artists who are redefining what music can be, like the genre-bending Jelly Roll. The conversation also touches on how TikTok and streaming have blurred the lines on what ‘type of music’ something is and if that even matters.

Country and Hip-Hop might seem like they’re on opposite ends of the spectrum, but they’re more alike than anyone wants to admit. Both genres are raw, rebellious, and rooted in the real life. These genres are two sides of the same coin—and both can cash in.