Where B2B marketers come to talk sales. 15-minute interviews published every Monday morning. For heads of marketing and founders who support a sales team.
How do you think and act like an owner as a marketer? Lisa Cox at Teak & Twine shares her approach and how it informs everything from coming up with campaigns to running revenue reporting. Highlights include:
* Balancing business growth and personal goals. Lisa shares how her past experience as a business owner taught her how important it is to focus on business growth. Now that she's in-house, she finds ways to also drive p...
Madison Zimmerman has taken full lifecycle marketing on as head of marketing at Property Meld, a proptech (property technology) B2B SaaS company. Our discussion includes:
* Generating new leads through webinars. Making webinars that people actually show up to and find interesting -- it's true, it's possible.
* Managing inbound with HubSpot. How marketing and their outbound BDR team use HubSpot for marketing and sales automati...
Jenn Steele recently became the CEO of Kissmetrics, an advanced product and marketing analytics platform. She talks about marketing and product analytics, using data, and how other marketers can become CEO themselves.
Janelle Amos helps companies craft--and execute--demand gen strategy. Not just any companies, though. She specializes in working with B2B SaaS startups that are anywhere from seed stage to series C rounds. We discuss:
Lucas helps HubSpot partners and customers identify the best ways to attract, engage, and delight their customers. He joins the Pipeline Meeting podcast to talk specifically about how sales and marketing teams can work better. Topics include:
Emma was the first marketing hire at Mystery, and in her time with the company, it has evolved a lot. They've gone from only 10 people to 70 and counting and she shares what she's learned along the way.
James' partner sales responsibilities run the gamut, from identifying partners and to co-marketing and helping them succeed. He shares his insights building this program, including:
We're joined by Tara Pawlak, head of marketing at GetAccept. For starters, this episode kicked off when Tara posted the following tactical exercise on LinkedIn, encouraging people to rethink how they do events:
In this episode, we cover a lot of ground.
Stuart shares incredible insights into the new customer onboarding process, topics include:
In this episode, Harris asks Sam to share his thoughts on a few topics:
In this episode, Harris asks Marc to share his thoughts on a few topics:
We've thrown a lot of ideas at the wall to see what levers companies can pull for growth. After seeing exceptional results with Hubspot, we decided to get certified as a Hubspot solutions partner. Hear why and what that means for the company.
For more information, you can read the blog post announcing the news here.
In this podcast, we talk about sales.
Sales is not the right way to grow every single company. And when I say sales, I'm talking about the process of having conversations with your customers, explaining how your product works, helping them see value and how you can take them from where they are today, to where they want to go. This involves people. But there are a lot of companies that grow without this type of sales motion.
This episode is just a trailer recorded November 2021.
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In today's episode, Harris shares two big updates. The first update is both major and minor: We're changing our name. And we're expanding the format of this show to include more team interviews, guests, and additional voices.
With the name change, Intro CRM is now simply Intro. It's been 10 months since we stopped developing our CRM. The pivot to tech-enabled services has gone well and we are fully embracing this ne...
Harris is on the mic this episode to share our new offering, Lead Reply. He discusses what it is, who it's for, and how it is going for customers so far.
With Lead Reply, we respond quickly, as if we are a member of your team. We develop clear messaging and a clear call to action. And the follow through. For most customers, this means taking an opportunity, qualifying it (e.g. making sure it's a fit), and then booking a tim...
In our first-ever Meet the Team interview, we are joined by Sailja. Sailja and Harris ask each other three questions to take you behind the scenes to learn more about our company, customers who are succeeding, and where we're going next.
Harris asks Sailja to to reflect back on what it was like when we first started our work together, how things have changed, and what it looks like for our clients who are achieving success in th...
Harris introduces you to Lead Rater, the new app from Intro CRM that is currently in beta with paying customers.
Lead Rater is part of our outbound offering and puts founders and early stage sales leaders in charge of the demand generation process. We believe that high quality, filtered lead lists are the best way to test outbound sales is a channel. This is for low-volume, omni channel testing.
In this episode, Harris shares how ta...
Harris has three big updates today as we get back into the swing of things this fall. He talks through:
We're going to go into more of each of these areas in upcoming episodes, but this welcome back give...
As we bring new customers onboard at Intro CRM, we were thinking about the best way to do it. Along came Arrows, a tool that elevates the customer onboarding process. In this episode, we talk through who needs to think about onboarding, what constitutes a good customer onboarding process, and three things we like about Arrows. Plus, an unexpected use case. Read the episode transcript here.
On the Intro CRM YouTube channel: Customer ...
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
If you can never get enough true crime... Congratulations, you’ve found your people.
The most notorious mass murder in Ohio’s history happened on the night of April 21, 2016 in rural Pike County. Four crime scenes, thirty-two gunshot wounds, eight members of the Rhoden family left dead in their homes. Two years later a local family of four, the Wagners, are arrested and charged with the crimes. As the Wagners await four back-to-back capital murder trials, the KT Studios team revisits Pike County to examine: crime-scene forensics, upcoming legal proceedings, and the ties that bind the victims and the accused. As events unfold and new crimes are uncovered, what will it mean for all involved? What will it mean for Pike County?
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. Josh and Chuck have you covered.
It’s a lighthearted nightmare in here, weirdos! Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy technician and a hairstylist. Join us for a heavy dose of research with a dash of comedy thrown in for flavor.