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October 21, 2025 30 mins

Apple and Spotify aren’t the only places to grow your podcast audience. SEO strategist and business bestie, Brittany Herzberg, and I unpack advanced podcast SEO strategies to help you get found across platforms and search engines.

You’ll learn how to turn episodes into SEO-rich blog posts, optimize your Instagram bio for search, and use podcast guesting to build backlinks that grow your visibility and audience.

If you’re ready to make your podcast easier to find and keep it working for your business long after publish day, this episode is your roadmap to long-term podcast SEO success.

00:00 – Taking Podcast SEO beyond your feed.

02:00 – Website SEO Tips for Podcasters

04:01 – Turning Episodes into Blog Posts for SEO

06:00 – Optimize Your Podcast Website for Visibility

08:00 – Social Media SEO for Podcasters

09:51 – Links That Build SEO Authority

12:26 – Instagram Bio, Captions & Hashtags for SEO

15:05 – Image Optimization for Podcast SEO

17:00 – How Podcast Guesting Boosts SEO

24:00 – Building Long-Term SEO Equity

25:12 – Spotify Playlists: Underestimated Podcast SEO Tool

28:00 – SEO Beyond the Feed: Long-Term Momentum for Your Podcast

Check out the resources, full show notes, and more at 

https://leahbryantco.com/podcast/podcast-seo-strategies/

Connect with Brittany Herzberg

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📲 Have a question or win to share? Text me! You could hear it on the podcast.

Ready to grow your podcast strategically?

Book a Get Found Audit https://leahbryantco.com/getfoundpodcast
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Looking for coaching, production, or launch support?
Let's chat: https://leahbryantco.com/contact

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Email: support@leahbryantco.com

Threads: https://www.threads.com/@leahbryant_co

This podcast is produced by Leah Bryant Co, where stories meet strategy. - https://leahbryantco.com

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