All Episodes

December 1, 2025 โ€ข 39 mins

If you've been feeling the pressure of running a podcast business lately… you're not imagining it. The industry has changed fast. Production is being commoditized, organic growth is tanking, and clients want real ROI—not promises. So how do you stay profitable and keep delivering results? 

I'm joined by David "Ledge" Ledgerwood from LISTEN Network, and we're pulling back the curtain on what's actually happening in the podcast space and what agencies must do to adapt.

Hear…

  • Why organic podcast growth isn't what it used to be for agencies and hosts

  • How paid distribution can guarantee downloads from your exact target audience

  • The one metric budget holders actually care about when funding your podcast

  • What David learned running sales for podcast agencies during the "golden years"

  • Why production alone is no longer a viable revenue model for agencies

  • How to prove ROI with real numbers that keep clients from churning

  • The strategic shift agencies must make to survive the next five years

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients

>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Listen
Watch
Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

The Breakfast Club

The Breakfast Club

The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

ยฉ 2026 iHeartMedia, Inc.

  • Help
  • Privacy Policy
  • Terms of Use
  • AdChoicesAd Choices