How a 67-Subscriber Podcast Earned Over a Million Dollars (with Cliff Ravenscraft)

Most podcasters believe a bigger audience is what finally brings in real money. Cliff Ravenscraft, the coach known as the Podcast Answer Man, spent years proving the reverse. One of his favorite shows kept a small, exact audience and still paid off many times over.

In this episode of Podcasting Secrets with host Nathan Gwilliam, Cliff reveals how a show with just 67 subscribers brought in over a million dollars in revenue, how his audience reduction strategy can lift a creator's income even as the download count drops, and why speaking to one exact person each week can do far more for a business than chasing a large, passive following that rarely takes action.

What if the number you keep chasing is the one holding your podcast back?Cliff's answer flips the usual scoreboard, and it starts with who you serve, not how many. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly strategies from creators building shows that last.

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Nathan Gwilliam: