Most podcasters guard their downloads and forget to guard the thing that actually holds their business together. Beverly Cornell learned that lesson the hard way. She built a podcast back in 2007 that passed a million downloads and became required listening for Michigan State economics students, then lost the whole thing, files and domain, when a relationship ended and an ex kept the assets.
In this episode of Podcasting Secrets with host Nathan Gwilliam, Beverly reveals why she now owns her files, accounts, and domain start to finish, how she turns the people she wants as clients into guests so a large share of her business runs through the show, why she treats each interview like a discovery call, and how she brands the whole guest journey down to the calendar link.
Want a show that builds authority and brings the right clients to you? Own your assets first, then make your guest list your growth engine. Subscribe and follow Podcasting Secrets on Apple, Spotify, and YouTube for weekly strategies from creators who turn shows into real businesses.
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Podcasting Secrets: Website: https://podcastingsecrets.com/
YouTube: https://www.youtube.com/@podcasting-secrets
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Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241
Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj
Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/
Beverly Cornell: Website: https://wickedlybranded.com/Podcast: https://wickedlybranded.com/marketing-podcast/
LinkedIn: https://www.linkedin.com/in/beverlycornell
YouTube: https://www.youtube.com/channel/UCMael_qxs7iHCypVhVh_kMA
Instagram: https://www.instagram.com/wickedlybranded/
Apple: https://podcasts.apple.com/us/podcast/wickedly-branded-marketing-magic-the-messy-middle/id1729820075
Spotify: https://open.spotify.com/show/6w30Bg2kXmtnhxuLVLjLXB
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