Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters

Is your podcast ranking on the charts? Does it matter?

In this episode we’ll talk about what rankings are and how they impact your podcast growth, how to strategize for your own show and of course, how to actually start showing up on the charts and ranking to find the audience you want listening to your podcast.

In this episode:
How podcast rankings work across different platforms like Apple Podcasts and Spotify.
Under...

In podcasting there are few things more important than being able to utilize your network, make an offer and close a deal. Whether that’s getting a guest you want to come on your show, guesting yourself on another podcast or getting a sponsor, you need to know how to pitch your podcast effectively and efficiently. 

If you can’t speak to the value of your podcast, no one can. In this episode I’m going to teach you the pitchi...

One of the most asked questions I get as a podcast producer and podcaster is should all podcasts have an audio and video component?

I wish there was an easy answer to this question, because even I grapple with the pros and cons of whether my podcasts should have video.

In this episode we’re going to talk about the advantages, disadvantages, investment, and payoff of having a video component to your podcast. There isn’t a bl...

Everyday we become more and more aware of the power of the  ✨brand✨.

But what does that even mean? Why should we care? Most of us probably wouldn’t consider our podcast to be a brand, but in 2025, that’s a huge mistake. 

In this episode we’ll talk about the importance of recognizing and nurturing the brand of your podcast, why branding matters and how to leverage your podcast branding in a way that grows your audience an...

Last year I had over 500,000 viewers without a dollar in paid promotion from one social media - Pinterest. After Google, Pinterest brings the most traffic to my website and podcast episodes, with the average visitor spending about 23 minutes looking at past episodes. 

In this episode we’ll talk about why Pinterest is the best place to grow your podcast audience, how to properly market your podcast on Pinterest, and what you...

What's old is new again and we're learning how to promote our podcast the old fashioned way (in-person 😁).

In this episode:
(2:50) Why 2025 is the year of taking podcast promotion and marketing offline.
(3:47) The easiest way to start promoting your podcast in person.
(4:38) Why you should talk about your podcast more.
(6:15)  How to start building a community around your podcast.

👋🏼 Listen to Ep. 8 - How ...

Only 35% of podcasts make money. If I'm being honest, I thought it would be less. 😬

Most podcasts will never get out of the red - and it's not their fault! Podcasting is expensive, time consuming and everyone thinks they're going to make money from it. In this episode we’ll talk about the two kinds of podcasts that actually make money. How to better align your podcast with one of these two strategies and why so many podcas...

I’m going to say something and you might not agree with me, but in my experience this is the truth: marketing a podcast is harder than having a podcast.

Finding the right people that should be listening to your podcast and reminding them every week to listen to your podcast is actually harder than making the podcast itself and that’s not easy. 

In this episode we’re going to talk about why your podcast marketing isn’t worki...

If you want to grow your podcast, you need to understand your listeners.

What makes a listener a fan? What makes a fan a customer? In this episode we'll talk about the lifecycle of our audience and how to better speak to listeners at every stage of listening.

📌 Book Your 1-Hour Strategy Session:
https://morganfranklin.media/contact-morgan-franklin

👩🏻‍💻 Shop My Podcast Template Store:
https://podcastsforprofit.com

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I have a question for you: why do people listen to your podcast?

It’s such a simple question, but it’s really hard to answer. That’s because it’s not a fill in the blank question, it’s not black and white, there’s a hundred different correct answers for why someone might listen to your podcast. But in this episode, I’m going to help you figure out the most important one.

👋🏼 Listen to Ep. 8 - How to Pitch Your Podcast ...

As of December 2024, in the past month 47% of Americans age 12+ have listened to a podcast. Isn’t that crazy to think about? Almost half of Americans over the age of twelve last month listened to a podcast. That’s the highest number of active podcast listeners ever recorded.

 Needless to say, 2025 will be the year of the podcast.

In this episode we’re talking about my 10 predictions for podcasts in 2025. Ranging on everythi...

This is why so many podcasters stop podcasting and are never able to monetize their podcast. They started the podcast trying to serve a topic and not a listener, and that never works. We are all selfish consumers, and when we aren’t getting what we’re looking for we’ll move on to find what is giving us what we’re looking for.

In this episode I’m going to walk you through not only why you need a solid, written out listener p...

One of my favorite parts of working in podcasting and being a podcaster is hearing people’s podcast suggestions and learning about new podcasts. Is there anything better than finding an amazing podcast with hundreds of episodes to completely obsess over and listen to day and night and ask every person you see if they’ve listened to it? I don’t think so. 

This week’s episode is different from my normal lesson based episo...

In this episode we’ll talk about what options a podcast with less than 1,000 listeners has for monetizing, the strength of a loyal and targeted audience and what I’d do to share the value of my podcast with advertisers, even though I have a relatively small listener base. 

Links in this Episode:
1. Listen to Ep. 40: The Podcaster's Guide to Making and Selling Your First Digital Product
https://morganfranklin.medi...

This is exactly how I'd help a client that's never made a dime on their podcast go from making nothing to $10,000 with their podcast.

📥  Download your free printable Zero to $10K Workbook and Planner:
https://morgan-franklin-media.kit.com/c1c78b7bf7

🚨 Want to sell a digital product? Use my free tool that sends you 10 ideas made for YOUR podcast:
https://form.jotform.com/Morgan_Franklin/podcast-digital-product

📌 Work...

When I think about the most impactful and accessible ways for podcasters to make money from podcasting, especially within the first year, it’s having a digital product. Most of the time your first  digital product can be created with minimal time and limited overhead. The biggest question is, what are you going to make and how are you going to sell it?

In this episode we’ll work through these two specific questions: what ki...

Do you ever wonder how podcasters ACTUALLY make money? Take it from a full time podcaster, it might not be what you're expecting. In this episode, I’m telling you everything—the what, when, and how behind the five income streams I’m using to monetize my podcast in 2025. 

I’ll walk you through real examples from my business, including soft pitches, digital products, affiliate marketing, speaking engagements, and a first look...

The past few months I’ve had multiple questions from podcasters that are trying to monetize their podcast, but it’s still not getting them anywhere. I can relate to this, it took me years to make money off my podcasts.

In this episode we’ll talk about five reasons you still aren’t making money with your podcast. How to fix it and what you need to know moving forward if you want your podcast to be a sustainable source of inc...

This isn't a political episode - it's an episode about politics.

In the 2024 United States Presidential Election a powerful campaigning tool was unleashed on voters and pundits alike: podcasts. 🤭

In the age of 15-second videos it might be hard to believe that 3 hour podcasts and other multi-hour media shaped this election, but it did. In this episode we’re going to dissect the use of podcasts by both candidates, tal...