Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters

As of December 2024, in the past month 47% of Americans age 12+ have listened to a podcast. Isn’t that crazy to think about? Almost half of Americans over the age of twelve last month listened to a podcast. That’s the highest number of active podcast listeners ever recorded.

 Needless to say, 2025 will be the year of the podcast.

In this episode we’re talking about my 10 predictions for podcasts in 2025. Ranging on everythi...

This is why so many podcasters stop podcasting and are never able to monetize their podcast. They started the podcast trying to serve a topic and not a listener, and that never works. We are all selfish consumers, and when we aren’t getting what we’re looking for we’ll move on to find what is giving us what we’re looking for.

In this episode I’m going to walk you through not only why you need a solid, written out listener p...

One of my favorite parts of working in podcasting and being a podcaster is hearing people’s podcast suggestions and learning about new podcasts. Is there anything better than finding an amazing podcast with hundreds of episodes to completely obsess over and listen to day and night and ask every person you see if they’ve listened to it? I don’t think so. 

This week’s episode is different from my normal lesson based episo...

In this episode we’ll talk about what options a podcast with less than 1,000 listeners has for monetizing, the strength of a loyal and targeted audience and what I’d do to share the value of my podcast with advertisers, even though I have a relatively small listener base. 

Links in this Episode:
1. Listen to Ep. 40: The Podcaster's Guide to Making and Selling Your First Digital Product
https://morganfranklin.medi...

This is exactly how I'd help a client that's never made a dime on their podcast go from making nothing to $10,000 with their podcast.

📥  Download your free printable Zero to $10K Workbook and Planner:
https://morgan-franklin-media.kit.com/c1c78b7bf7

🚨 Want to sell a digital product? Use my free tool that sends you 10 ideas made for YOUR podcast:
https://form.jotform.com/Morgan_Franklin/podcast-digital-product

📌 Work...

When I think about the most impactful and accessible ways for podcasters to make money from podcasting, especially within the first year, it’s having a digital product. Most of the time your first  digital product can be created with minimal time and limited overhead. The biggest question is, what are you going to make and how are you going to sell it?

In this episode we’ll work through these two specific questions: what ki...

Do you ever wonder how podcasters ACTUALLY make money? Take it from a full time podcaster, it might not be what you're expecting. In this episode, I’m telling you everything—the what, when, and how behind the five income streams I’m using to monetize my podcast in 2025. 

I’ll walk you through real examples from my business, including soft pitches, digital products, affiliate marketing, speaking engagements, and a first look...

The past few months I’ve had multiple questions from podcasters that are trying to monetize their podcast, but it’s still not getting them anywhere. I can relate to this, it took me years to make money off my podcasts.

In this episode we’ll talk about five reasons you still aren’t making money with your podcast. How to fix it and what you need to know moving forward if you want your podcast to be a sustainable source of inc...

This isn't a political episode - it's an episode about politics.

In the 2024 United States Presidential Election a powerful campaigning tool was unleashed on voters and pundits alike: podcasts. 🤭

In the age of 15-second videos it might be hard to believe that 3 hour podcasts and other multi-hour media shaped this election, but it did. In this episode we’re going to dissect the use of podcasts by both candidates, tal...

They say all politics are local. I say all podcasting is local.

Over the past 4 years I've had the honor of welcoming hundreds of guests onto my podcasts and having conversations with people I'd never dreamed I'd meet.

In this episode: I'll talk about what it takes to book a high-profile podcast guest, what I've done in the past and how I confidently pitch any guest.

📌 Shop the Newest Edition to the Podcasts for Profit Te...

Just because someone follows you on social media and likes every piece of content you make about your podcast doesn't mean they'll ever listen to your podcast. Most of the time, our social media followers have different reasons for following us than our podcast listeners have for listening.
 
In this episode we’re talking  about how to optimize your social media profile and content to drive listener traffic, why you...

One of the biggest misconceptions in podcast promotion is social media is the only way to get new listeners. I'm here to tell you, this simply isn't true.

In this episode:
(3:30) - The power of word-of-mouth recommendations and referrals to drive listeners to your podcast.
(6:15) - How to make your podcast more searchable on podcast apps, including optimizing your podcast title, episode titles, and episode descripti...

Here are 3 things I'll be working on the rest of 2024 to make 2025 my best year of podcasting ever:
 
1. Social media - short form content, direct calls to action and YouTube.
2. In-person networking - podcast conferences, conferences, and talking to people in my industry and local community. 
3. AI - ChatGPT, creating automated systems and getting the most out of AI capabilities.

If you want to download my 4 ...

You don't know what you don't know and for most of us, (myself included 🙋🏻‍♀️) what we don't know about podcasting is ALOT.

In this episode I'll break down what I wish I'd known when I started my first podcast in 2021, what I wish I'd known starting my 5th podcast in 2023, and what I wish I'd known becoming a podcast host for the first time in 2024.

Get your free podcast audit checklist (with walkthrough video) here:
h...

PodSchool is in session and today, I'm sharing one of my favorite tools for podcasting: ChatGPT.

ChatGPT has been a game changer for my podcast, helping me streamline everything from content creation to promotion. And the best part? I’m going to walk you through four of my favorite ChatGPT prompts that I use every week.

In this episode:
(2:30) What is ChatGPT? How does it work?
(5:45) ChaptGPT Prompt 1: Generate 20 po...

It's the question that haunts every podcaster. When should you monetize your podcast?

In this episode we’re going to talk about the bare minimum of what you’ll need to monetize a podcast, the monetization options for beginners, intermediate and established podcasters and finally, the pros and cons of monetization and the biggest mistake podcasters make when they fly too close to the monetization sun.

Get my proven podcast m...

I’ve missed so many opportunities to turn listeners of my shows into buyers. If you’re like me and sometimes you put selling on the back burner to creating (what you think is) quality content, I want you to know you can have both, and in this episode I’m going to teach you how to do exactly that.

In this episode, we’re going to talk about overcoming the anxiety of asking for the sale, using your podcast to create funnel...

If every week you’re using the same Canva graphic that only gets 5 likes, this episode is your sign it’s time to revisit your podcast’s social media strategy. Chopping up episodes to recycle on TikTok isn't going to grow an audience in 2024.

Because the truth is - the algorithm doesn't hate you, but it might hate your content. 🫣

I see podcasters making the same mistakes over, and over and in this episode we’re going to ...

I'm not usually a "hard truths" kind of person. Mostly because you could look at me the wrong way and I'd get my feeling hurt. 🥲 But this is a hard truth every podcaster must face: there will come a time you feel like no one cares about your podcast.

In this episode we'll talk about what to do when you start having a podcast meltdown, my embarrassing first attempt at starting a podcast and why it's okay if no one cares ab...