Policy Influencer Playbook

Policy Influencer Playbook

Current strategies to successfully influence public policy and engage in advocacy, even in unpredictable times. Discover how to make real connections with elected officials and key decision influencers and how to effectively tell your story for maximum benefit. Join host Cori Henderson, MPA to learn the secrets used by public affairs professionals so you can raise your organization’s profile and have your voice heard by policymakers for the right reasons. Because 2020 made it clear that no one and no industry is exempt from government actions

Episodes

May 11, 2021 10 min

In this episode, I’m sharing some of my own experiences, thoughts and best practices on nurturing valuable relationships to advance your policy issue, cause and career.

To be successful in advocacy and public policy, you must continually build and nurture valuable relationships.

It’s easy to let developing new relationships and nurturing existing relationships get put on the back burner especially in today’s unpredictable world.

How m...

Share
Mark as Played

The power of your influence lies in your ability to impact decision making and raise awareness for your issue by persuasively communicating your right message to the right person at the right time.

Podcasting is an incredible way to do that and I’m sharing how you can start a podcast in 5 easy steps.

Whether you distribute your content widely on platforms like Spotify or Apple Podcast or send the episode link directly to your stakeho...

Share
Mark as Played

Making an ask is easier and more effective if you’ve already developed a relationship with the decision-maker or key decision influencer. And it’s even better if they are already advocates of your project or issue.

Today’s guest has a special talent for creating advocates and nurturing relationships.

In this episode, she is sharing how to develop and nurture strategic partnerships and create meaningful relationships. The type of rela...

Share
Mark as Played

Creating a genuine two-way relationship - before you need someone’s help - is a critical component of successfully influencing advocacy issues.

Today’s guest has built her career by creating and nurturing authentic relationships. The kind of relationships that benefit the organization she works for and benefit the people in her network.

And that’s the key takeaway of today’s episode, how to build and nurture mutually beneficial legit...

Share
Mark as Played

In today’s episode we are diving deep into the secrets of writing a powerful press release so you can raise awareness and support for your issue and organization while cutting through all the online noise bombarding your intended audience.

If you think Press Releases are old news think again. In this episode we cover:

  • Writing headlines that get clicked
  • How to retain control of your message
  • Repurposing your press release for social medi...
  • Share
    Mark as Played

    Political campaign digital tactics become more advanced with each campaign season and result in new best practices that public policy advocates can also use to advance their cause. 

    In this episode, we are talking with Michael D. Cohen, Ph.D about lessons learned during the 2020 elections as it relates to technology and digital ads. Communicating your message to the right person at the right time is critical in both political campai...

    Share
    Mark as Played

    Context is significant in communications. In today’s episode with Andrea Hubbert of Hub + Company, Andrea reveals the secret of how to start difficult public policy conversations that allow for successful resolution. 

    We also talk about what to do if your message isn't resonating and why your personality and values are important to include in your message. Stay tuned till the end to hear Andrea’s important advice!

    (Bear with ...

    Share
    Mark as Played

    When it comes to communicating your message avoid jargon, avoid acronyms, avoid language that elected officials or the general public would not be familiar with.  - Terri Behling

    Communicating the right message to the right person at the right time is the key to influencing the public policy that impacts you. And that starts with getting back the basics: great meetings advocating your position to elected officials. 

    This week Terri B...

    Share
    Mark as Played

    “Keep both your feet on the ground, keep your nose out of the air.  Just work hard, be a person of great integrity and character and treat others with respect.”  - Darrick McGhee

    When people hear the word lobbyist, their first thought isn’t always the best.  Maybe they envision backroom deals or the smoke filled rooms of long ago. 

    But the reality is, lobbyists are advocates for their clients. And there is a lot to be learned from ho...

    Share
    Mark as Played

    Influence can be a tricky word with all the positive and negative connotations that go with it. And it becomes even more complex when it comes to influencing government policies. How can you influence decision makers? In what ways can you inspire action?

    Is policymaking really about who you know? And how do you get to know them? How does being clear on your strategic agenda help you influence effectively? And what does a win really ...

    Share
    Mark as Played

    The Policy Influencer Playbook podcast brings you weekly interviews and current strategies to engage in advocacy and successfully influence public policy, even in unpredictable times. Join host Cori Henderson, MPA and learn the secrets used by public affairs professionals so you can raise your organization’s profile and have your voice heard by policymakers for the right reasons. Tune in and discover how to really connect with elec...

    Share
    Mark as Played

    Popular Podcasts

    • If you can never get enough true crime... Congratulations, you’ve found your people.

    • The Daily

      This is what the news should sound like. The biggest stories of our time, told by the best journalists in the world. Hosted by Michael Barbaro. Twenty minutes a day, five days a week, ready by 6 a.m.

    • Dateline NBC

      Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.

    • Morbid: A True Crime Podcast

      It’s a lighthearted nightmare in here, weirdos! Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy technician and a hairstylist. Join us for a heavy dose of research with a dash of comedy thrown in for flavor.

    • Fake Doctors, Real Friends with Zach and Donald

      You know what's long, tedious and boring? Surgery. You know what isn't? This new podcast! Join Scrubs co-stars and real-life best friends Zach Braff and Donald Faison for a weekly comedy podcast where they relive the hit TV show, one episode at a time. Each week, these BFFs will discuss an episode of Scrubs, sharing behind-the-scenes stories and reminiscing on some of their favorite memories from filming. They’ll also connect with Scrubs super fans and feature beloved show cast members for exclusive interviews.

    Advertise With Us
    Music, radio and podcasts, all free. Listen online or download the iHeartRadio App.

    Connect

    © 2021 iHeartMedia, Inc.