Becoming the AI-First Agency with Kevin Surace

In this episode of the Power Producers Podcast, host David Carothers and co-host Kyle Houck are joined by Kevin Surace, an inventor, keynote speaker, and the "father of the virtual assistant." They take a high-energy deep dive into the present-day impact of Artificial Intelligence (AI) on the insurance industry. Kevin explains that the AI revolution is not a future event—it's happening right now. He details how AI is set to transform every aspect of insurance, from automating claims processing and quotation to serving as a powerful co-pilot for salespeople. They discuss practical, actionable ways agents can use AI today to find new clients, refine their sales pitch, and handle objections more effectively. Key Highlights: The AI Revolution is Now, Not Later Kevin Surace delivers his core message with urgency: the "train has left the station" on AI. He argues that professionals must choose to become "robot overlords"—experts in leveraging AI—or they will be crushed by competitors who do. This isn't a future trend to watch; it's a present-day reality that demands immediate adoption. Automating the Insurance Back Office The conversation explores the massive operational impact of AI. Kevin explains how AI is already capable of automating huge portions of the insurance value chain, including claims processing (issuing payments in minutes based on photos) and underwriting (generating complex quotes in real-time), which will drastically lower costs for AI-first companies. AI as a Salesperson's Superpower This highlight covers the practical tools for producers. The discussion details how agents can use AI today as a personal research assistant for meeting prep, a sales coach to "poke holes" in their pitch, and a writing assistant to instantly craft perfect responses to client objections, giving them an insurmountable edge. The Rise of the AI Agent The episode looks at the next evolution of customer interaction: AI agents (video chatbots) with realistic avatars and voice cloning. Kevin discusses his own "virtual Kevin," which holds real-time conversations with website visitors 24/7. They explore how this technology can automate Tier 1 support and even close sales for simpler products, creating new, passive revenue streams. Connect with: David Carothers LinkedIn Kyle Houck LinkedIn Kevin Surace LinkedIn Visit Websites: Power Producer Base Camp Appvance Killing Commercial Crushing Content Power Producers Podcast Policytee The Dirty 130 The Extra 2 Minutes