September 24, 2024 • 7 mins
Imagine having a foolproof Instagram strategy that practically runs itself for an entire year. Yes, it's possible, and we’re here to show you how. In this eye-opening episode, we break down the nuts and bolts of scheduling your posts, starting with a solid two to three months of consistent posting to understand your audience.
Follow Dr. Sheena Howards' socials:
@drsheenahoward | Power Your Research
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
you have to post two to three times a day for at
least two months, preferablythree months, so that you know
what your audience wants.
Because once you have that bodyof work, you can go back and
look at the analytics and youcan say, okay, these posts did
really well, these posts didreally well, these posts didn't
(00:22):
do good, toss those out.
I don't want my work to be stuckbehind an academic paywall.
I want to leave a legacyno-transcript and one day join
(01:07):
the Power, your Research program, where you can work with me
one-on-one Scheduling yourcontent for the entire year.
Now you can do this really onany platform if you use the
right scheduler, but I'm gonnatalk about it specifically on
(01:28):
Instagram, because, while Ihaven't scheduled my content out
for the entire year, it iscompletely possible for me to do
so, but I have had my Marchcontent on Instagram scheduled
out since last month.
So I don't even have to loginto Instagram if I don't want
to and the content is doingreally well.
Now, why the title of this wascalled schedule your content for
(01:53):
the entire years?
Because I was watching aninterview with a hip hop artist
who was doing very, very, verywell on Instagram.
I'm talking about a huge numberof followers and he posts.
It looks like he posts likethree or four times a day, every
day.
His name is LaRussell.
He's an independent artist.
(02:14):
Go check him out to see thequantity and quality of the
things he's scheduling.
So, in this interview, he saidhis content is scheduled out for
the entire year.
He said he doesn't even have tolog in, and I thought about it,
and anybody can do this.
I can schedule my content outfor the entire year.
(02:36):
There are a couple of thingsthat you want to have in place
before you do this, though,which I'm going to talk about in
a second, but it took me twohours to schedule my entire
March content out.
That is not a lot of time.
That is significantly less timethan I would spend if I was
trying to create the contentevery day, and so you take one
(02:59):
day, two hours out of that day,and you just schedule everything
out Now.
On my Instagram, I onlytypically post on Monday through
Friday I'm not talking aboutweekend posts, but you can
certainly schedule that in andthen, if something inspires me
during the week, I'll createsomething about it, if it's
something timely that I'mresponding to, but for the most
part in March.
(03:20):
I don't have to log ontoInstagram at all.
Now, the scheduler thatLaRussell said he used was
Hootsuite.
That is the same scheduler Iuse and I have an assistant who
can go in there and help me, soyou can have collaborators come
into your Hootsuite and help youschedule the post, which is
amazing, minimizing the numberone complaint that I hear from
(03:43):
my clients about not having time.
Now here's the thing you got toback up for a second because
before you go trying to scheduleyour content out, you need to
know what to post and you needto know what your audience likes
.
So here is what I would say.
This is what you have to do.
There is not even a.
This is what you have to do.
There is not even a.
(04:03):
You know this is what youshould do.
You have to post two to threetimes a day for at least two
months, preferably three months,so that you know what your
audience wants.
Because once you have that bodyof work, you can go back and
look at the analytics and youcan say, okay, these posts did
(04:25):
really well, these posts didreally well, these posts didn't
do good.
Toss those out, the posts thatdid really well.
You can repurpose them into alldifferent types of formats
stories, reels, posts on yourfeed.
You can repurpose them into alldifferent types of formats
stories, reels, posts on yourfeed.
You can repurpose that stuff,re-say it in different ways.
So if it was a carousel thatworked well, now you can put
that into a reel, into a video.
Hey everyone, real quick.
(04:46):
I don't run any ads on thispodcast, so I have to rely on
word of mouth.
If this podcast has helped youin any way, please share it with
a friend and follow me, DrSheena Howard on LinkedIn, where
I give more free content onbuilding your brand as an
academic.
If you tell me you came to myLinkedIn from the podcast, I'll
(05:06):
make sure I accept your request.
But you need the data first,because you don't know what your
audience wants and likes andwhen you are on these platforms,
you have to give the audiencewhat they want so they can give
you what you want back, andthat's value content, help
content based on who you are,your personality and the people
that you're trying to reach.
(05:28):
Instagram also now has its ownscheduler, so for March, my
content is scheduled out.
I did a combination ofHootsuite to schedule the
carousels and I have brandedTwitter quotes on my Instagram,
but for my videos I scheduleddirectly using the Instagram
(05:48):
scheduler, because I found itmore user friendly to add the
thumbnail picture, and so,either way, spend two hours,
create the content and then goon with your month, and you
could use Hootsuite for LinkedIn, twitter, all of the major
platforms that you're going tobe posting on and make it easy
(06:09):
for yourself.
Now I also had a videographerjust chop up some of my old
interviews and create 30 secondsmall videos for Instagram, and
so if it's an hour longinterview and he's sending me 15
, 30 second clips, well, that'scontent that I could use for the
(06:30):
next two months.
I can literally schedule thosevideos out for the next two
months.
If you want an example of whatthis looks like, check out my
Instagram at Dr Sheena Howard.
So, again, I do use a scheduler.
For LinkedIn, I do use Hootsuite.
There, you want to make it easyfor yourself, giving you free
information.
Hootsuite does have a freeversion.
That, I think, will get youpretty far, but if you really
(06:51):
want to get into it and maximizeit to its full potential
getting the analytics and all ofthat stuff and having
collaborators there is a paidversion.
You can pay by the month or theyear, I believe.
So hopefully this helps withyour content game, because
content is king.
If you want to build a brandand translate your work for a
mass audience, reach a criticalmass of people, you know these
(07:12):
are some of the tools that youneed to be using.
So you're not out here doing itall on your own, spending every
day feeling overwhelmed andlike and like it's a chore,
because we don't want you tofeel like this is a chore.
You.
you have to post two to three times a day for at
least two months, preferablythree months, so that you know
what your audience wants.
Because once you have that bodyof work, you can go back and
look at the analytics and youcan say, okay, these posts did
really well, these posts didreally well, these posts didn't
(00:22):
do good, toss those out.
I don't want my work to be stuckbehind an academic paywall.
I want to leave a legacyno-transcript and one day join
(01:07):
the Power, your Research program, where you can work with me
one-on-one Scheduling yourcontent for the entire year.
Now you can do this really onany platform if you use the
right scheduler, but I'm gonnatalk about it specifically on
(01:28):
Instagram, because, while Ihaven't scheduled my content out
for the entire year, it iscompletely possible for me to do
so, but I have had my Marchcontent on Instagram scheduled
out since last month.
So I don't even have to loginto Instagram if I don't want
to and the content is doingreally well.
Now, why the title of this wascalled schedule your content for
(01:53):
the entire years?
Because I was watching aninterview with a hip hop artist
who was doing very, very, verywell on Instagram.
I'm talking about a huge numberof followers and he posts.
It looks like he posts likethree or four times a day, every
day.
His name is LaRussell.
He's an independent artist.
(02:14):
Go check him out to see thequantity and quality of the
things he's scheduling.
So, in this interview, he saidhis content is scheduled out for
the entire year.
He said he doesn't even have tolog in, and I thought about it,
and anybody can do this.
I can schedule my content outfor the entire year.
(02:36):
There are a couple of thingsthat you want to have in place
before you do this, though,which I'm going to talk about in
a second, but it took me twohours to schedule my entire
March content out.
That is not a lot of time.
That is significantly less timethan I would spend if I was
trying to create the contentevery day, and so you take one
(02:59):
day, two hours out of that day,and you just schedule everything
out Now.
On my Instagram, I onlytypically post on Monday through
Friday I'm not talking aboutweekend posts, but you can
certainly schedule that in andthen, if something inspires me
during the week, I'll createsomething about it, if it's
something timely that I'mresponding to, but for the most
part in March.
(03:20):
I don't have to log ontoInstagram at all.
Now, the scheduler thatLaRussell said he used was
Hootsuite.
That is the same scheduler Iuse and I have an assistant who
can go in there and help me, soyou can have collaborators come
into your Hootsuite and help youschedule the post, which is
amazing, minimizing the numberone complaint that I hear from
(03:43):
my clients about not having time.
Now here's the thing you got toback up for a second because
before you go trying to scheduleyour content out, you need to
know what to post and you needto know what your audience likes
.
So here is what I would say.
This is what you have to do.
There is not even a.
This is what you have to do.
There is not even a.
(04:03):
You know this is what youshould do.
You have to post two to threetimes a day for at least two
months, preferably three months,so that you know what your
audience wants.
Because once you have that bodyof work, you can go back and
look at the analytics and youcan say, okay, these posts did
(04:25):
really well, these posts didreally well, these posts didn't
do good.
Toss those out, the posts thatdid really well.
You can repurpose them into alldifferent types of formats
stories, reels, posts on yourfeed.
You can repurpose them into alldifferent types of formats
stories, reels, posts on yourfeed.
You can repurpose that stuff,re-say it in different ways.
So if it was a carousel thatworked well, now you can put
that into a reel, into a video.
Hey everyone, real quick.
(04:46):
I don't run any ads on thispodcast, so I have to rely on
word of mouth.
If this podcast has helped youin any way, please share it with
a friend and follow me, DrSheena Howard on LinkedIn, where
I give more free content onbuilding your brand as an
academic.
If you tell me you came to myLinkedIn from the podcast, I'll
(05:06):
make sure I accept your request.
But you need the data first,because you don't know what your
audience wants and likes andwhen you are on these platforms,
you have to give the audiencewhat they want so they can give
you what you want back, andthat's value content, help
content based on who you are,your personality and the people
that you're trying to reach.
(05:28):
Instagram also now has its ownscheduler, so for March, my
content is scheduled out.
I did a combination ofHootsuite to schedule the
carousels and I have brandedTwitter quotes on my Instagram,
but for my videos I scheduleddirectly using the Instagram
(05:48):
scheduler, because I found itmore user friendly to add the
thumbnail picture, and so,either way, spend two hours,
create the content and then goon with your month, and you
could use Hootsuite for LinkedIn, twitter, all of the major
platforms that you're going tobe posting on and make it easy
(06:09):
for yourself.
Now I also had a videographerjust chop up some of my old
interviews and create 30 secondsmall videos for Instagram, and
so if it's an hour longinterview and he's sending me 15
, 30 second clips, well, that'scontent that I could use for the
(06:30):
next two months.
I can literally schedule thosevideos out for the next two
months.
If you want an example of whatthis looks like, check out my
Instagram at Dr Sheena Howard.
So, again, I do use a scheduler.
For LinkedIn, I do use Hootsuite.
There, you want to make it easyfor yourself, giving you free
information.
Hootsuite does have a freeversion.
That, I think, will get youpretty far, but if you really
(06:51):
want to get into it and maximizeit to its full potential
getting the analytics and all ofthat stuff and having
collaborators there is a paidversion.
You can pay by the month or theyear, I believe.
So hopefully this helps withyour content game, because
content is king.
If you want to build a brandand translate your work for a
mass audience, reach a criticalmass of people, you know these
(07:12):
are some of the tools that youneed to be using.
So you're not out here doing itall on your own, spending every
day feeling overwhelmed andlike and like it's a chore,
because we don't want you tofeel like this is a chore.
You.
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