November 5, 2024 • 7 mins
Can your social media strategy outperform your academic paycheck? Dr. Sheena Howard promises that by mastering video content on platforms like TikTok and Instagram, you can unlock your brand's potential and increase your income beyond what higher education offers.
Follow Dr. Sheena Howards' socials:
@drsheenahoward | Power Your Research
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Because when I post about my past experiences, past
situations and what I've learned, it usually is relatable to
lots of people, so it's good formy audience, good to bring more
people in.
It's usually shareable.
People want to tag people in itand let their friends know hey,
there's this great piece ofcontent.
I don't want my work to bestuck behind an academic paywall
(00:33):
.
I want to leave a legacy, Iwant to reach my potential and I
want to change lives.
This podcast, power yourResearch, is my attempt to help
the smartest people in the worlddo that very thing.
My hope is that you use thelessons I share to make more
money than what your higher edjob can ever pay you.
I've done it, my clients havedone it, and so can you.
(00:56):
My hope is that you'll applywhat you learn here and one day
join the Power your Researchprogram where you can work with
me one-on-one.
Today I'm talking about socialmedia strategy, specifically
when it comes to posting videos.
(01:16):
So on platforms like TikTok andInstagram, videos are very
(01:38):
important.
If you're on those platformsand trying to use them to build,
you have to be posting videos.
I, I get it, I understand it.
I used to be there.
That used to be me, butbuilding my brand and reaching
my goals and reaching my dreamsis more important than being
uncomfortable.
And the beautiful thing is thatafter you do it for a while and
you practice and you figure outwhat works, it becomes a lot
(02:01):
easier.
So I'm going to share threethings with you to help you
think through the types ofvideos that you can post, so
that you can get consistent withit and, hopefully, a little
more comfortable.
I think yesterday or a coupleof days ago, I gave a quick
reminder of why you're postingon social media in the first
place.
So it's brand awareness, brandtrust, brand customer that's how
(02:24):
I remember them.
Brand awareness You're postingcontent to bring people into
your network, so that you canbecome known to people.
Brand trust You're building adeeper connection with your
audience so that they can trustyou and so that you can have
credibility.
And then brand customer isyou're making sales.
So you're posting so that youcan sell something to someone.
(02:46):
Before you post, you shouldmake sure what you're posting
fits into one of those things.
Is there a reason that you needto be posting a picture of you
on a yacht?
Does it fit into one of thosethree things, right.
So, in terms of thinking aboutthe videos that I am posting,
that work for my brand, Igenerally get inspiration from
(03:09):
three things and I make them fitinto those three categories
that I just described to you.
One I'm posting about a pastexperience or situation and I'm
telling you what I learned fromit.
So this could be a pastexperience that was good or bad,
but I'm telling you either whatI learned from it or what I did
that I think might help you.
That's great for brandawareness, because when I post
(03:29):
about my past experiences, pastsituations and what I've learned
, it usually is relatable tolots of people.
So it's good for my audience,good to bring more people in.
It's usually shareable.
People want to tag people in itand let their friends know hey,
there's this great piece ofcontent.
The second thing I'm drawinginspiration from is I'm
literally talking to myself.
(03:50):
A lot of the videos that I postare just me reminding myself of
the things that I already know.
So I'm literally posting videosthat are inspirational to me,
that are mindset things that Iknow are good, and I'm literally
talking to myself hey, everyone, real quick.
I don't run any ads on thispodcast, so I have to rely on
word of mouth.
If this podcast has helped youin any way, please share it with
(04:13):
a friend and follow me, drSheena Howard, on LinkedIn,
where I give more free contenton building your brand as an
academic.
If you tell me you came to myLinkedIn from the podcast, I'll
make sure I accept your request.
Linkedin from the podcast I'llmake sure I accept your request.
In those types of videos, onesthat are doing really well or
that I know that are going to dovery well, you can bake call to
(04:35):
actions into your caption soyou could say hey, you know, if
you like this piece of content,I drew inspiration from this
book I wrote.
Here's the link to the book Iwrote.
So fits into the category oftrying to make sales.
And again, these call toactions could be leading people
to your coaching program, yourbook, or whatever it is that you
want to sell your, your, yourspeaking engagement booking site
, or whatever it is.
(04:56):
The third thing that I drawinspiration from in terms of the
videos that I post,particularly on TikTok and
Instagram, is I see I'm talkingto other people that annoy me.
Okay, so I see lots of thingson the internet that I think
that just annoy me, that getunder my skin, that, quite
frankly, trigger me, and so myvideos are in response to
something or someone that I sawon social media say something
(05:18):
that I either completelydisagree with, think is harmful
to people, is misinformation orsomething like that.
And so sharing with people myperspective, without calling out
the person that I'm actuallytalking about.
So sharing with people myperspective so that it can help
them reach their own goals andagain, a learning point in there
, and in all these things I canput a call to action for you to
(05:41):
go to the link in my bio andmake an offer on my comic book
that I signed and those types ofthings.
Hey, you want a coaching call?
Here's the link to my coachingcall.
So those are the three bucketswhere I grab inspiration from,
particularly in terms of postingon TikTok and social media.
And the reason why I'm evenmaking this is because I was
just on a coaching session withone of my clients and she was
(06:03):
asking me how do you come upwith the content for the videos?
And I know for a fact, likeevery academic that has come
through my Power, your Researchprogram is hesitant to start
posting videos, and so you canprobably get over the hump.
One by doing it that's the onlyway you can get over it, but
two by drawing on your pastexperience, creating videos that
(06:25):
is counter to something thatmaybe you saw, that annoyed you
or triggered you, or justreminding yourself of something.
So I hope this helps someoneout there in terms of getting
consistent with their socialmedia content, particularly when
it comes to videos.
Of course, if you have aquestion or comment, please
leave them down in the commentsbelow.
I always try to circle back andanswer those questions or
connect with you in some way.
Because when I post about my past experiences, past
situations and what I've learned, it usually is relatable to
lots of people, so it's good formy audience, good to bring more
people in.
It's usually shareable.
People want to tag people in itand let their friends know hey,
there's this great piece ofcontent.
I don't want my work to bestuck behind an academic paywall
(00:33):
.
I want to leave a legacy, Iwant to reach my potential and I
want to change lives.
This podcast, power yourResearch, is my attempt to help
the smartest people in the worlddo that very thing.
My hope is that you use thelessons I share to make more
money than what your higher edjob can ever pay you.
I've done it, my clients havedone it, and so can you.
(00:56):
My hope is that you'll applywhat you learn here and one day
join the Power your Researchprogram where you can work with
me one-on-one.
Today I'm talking about socialmedia strategy, specifically
when it comes to posting videos.
(01:16):
So on platforms like TikTok andInstagram, videos are very
(01:38):
important.
If you're on those platformsand trying to use them to build,
you have to be posting videos.
I, I get it, I understand it.
I used to be there.
That used to be me, butbuilding my brand and reaching
my goals and reaching my dreamsis more important than being
uncomfortable.
And the beautiful thing is thatafter you do it for a while and
you practice and you figure outwhat works, it becomes a lot
(02:01):
easier.
So I'm going to share threethings with you to help you
think through the types ofvideos that you can post, so
that you can get consistent withit and, hopefully, a little
more comfortable.
I think yesterday or a coupleof days ago, I gave a quick
reminder of why you're postingon social media in the first
place.
So it's brand awareness, brandtrust, brand customer that's how
(02:24):
I remember them.
Brand awareness You're postingcontent to bring people into
your network, so that you canbecome known to people.
Brand trust You're building adeeper connection with your
audience so that they can trustyou and so that you can have
credibility.
And then brand customer isyou're making sales.
So you're posting so that youcan sell something to someone.
(02:46):
Before you post, you shouldmake sure what you're posting
fits into one of those things.
Is there a reason that you needto be posting a picture of you
on a yacht?
Does it fit into one of thosethree things, right.
So, in terms of thinking aboutthe videos that I am posting,
that work for my brand, Igenerally get inspiration from
(03:09):
three things and I make them fitinto those three categories
that I just described to you.
One I'm posting about a pastexperience or situation and I'm
telling you what I learned fromit.
So this could be a pastexperience that was good or bad,
but I'm telling you either whatI learned from it or what I did
that I think might help you.
That's great for brandawareness, because when I post
(03:29):
about my past experiences, pastsituations and what I've learned
, it usually is relatable tolots of people.
So it's good for my audience,good to bring more people in.
It's usually shareable.
People want to tag people in itand let their friends know hey,
there's this great piece ofcontent.
The second thing I'm drawinginspiration from is I'm
literally talking to myself.
(03:50):
A lot of the videos that I postare just me reminding myself of
the things that I already know.
So I'm literally posting videosthat are inspirational to me,
that are mindset things that Iknow are good, and I'm literally
talking to myself hey, everyone, real quick.
I don't run any ads on thispodcast, so I have to rely on
word of mouth.
If this podcast has helped youin any way, please share it with
(04:13):
a friend and follow me, drSheena Howard, on LinkedIn,
where I give more free contenton building your brand as an
academic.
If you tell me you came to myLinkedIn from the podcast, I'll
make sure I accept your request.
Linkedin from the podcast I'llmake sure I accept your request.
In those types of videos, onesthat are doing really well or
that I know that are going to dovery well, you can bake call to
(04:35):
actions into your caption soyou could say hey, you know, if
you like this piece of content,I drew inspiration from this
book I wrote.
Here's the link to the book Iwrote.
So fits into the category oftrying to make sales.
And again, these call toactions could be leading people
to your coaching program, yourbook, or whatever it is that you
want to sell your, your, yourspeaking engagement booking site
, or whatever it is.
(04:56):
The third thing that I drawinspiration from in terms of the
videos that I post,particularly on TikTok and
Instagram, is I see I'm talkingto other people that annoy me.
Okay, so I see lots of thingson the internet that I think
that just annoy me, that getunder my skin, that, quite
frankly, trigger me, and so myvideos are in response to
something or someone that I sawon social media say something
(05:18):
that I either completelydisagree with, think is harmful
to people, is misinformation orsomething like that.
And so sharing with people myperspective, without calling out
the person that I'm actuallytalking about.
So sharing with people myperspective so that it can help
them reach their own goals andagain, a learning point in there
, and in all these things I canput a call to action for you to
(05:41):
go to the link in my bio andmake an offer on my comic book
that I signed and those types ofthings.
Hey, you want a coaching call?
Here's the link to my coachingcall.
So those are the three bucketswhere I grab inspiration from,
particularly in terms of postingon TikTok and social media.
And the reason why I'm evenmaking this is because I was
just on a coaching session withone of my clients and she was
(06:03):
asking me how do you come upwith the content for the videos?
And I know for a fact, likeevery academic that has come
through my Power, your Researchprogram is hesitant to start
posting videos, and so you canprobably get over the hump.
One by doing it that's the onlyway you can get over it, but
two by drawing on your pastexperience, creating videos that
(06:25):
is counter to something thatmaybe you saw, that annoyed you
or triggered you, or justreminding yourself of something.
So I hope this helps someoneout there in terms of getting
consistent with their socialmedia content, particularly when
it comes to videos.
Of course, if you have aquestion or comment, please
leave them down in the commentsbelow.
I always try to circle back andanswer those questions or
connect with you in some way.
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