November 21, 2024 • 8 mins
Join me, Dr. Sheena Howard, as we explore the essential steps to develop a program that promises substantial outcomes for your clients. Learn how to craft a compelling value proposition in just one sentence and understand the significance of clearly articulating the transformation your program offers. This episode is a treasure trove of practical advice designed to help you boost your visibility, authority, and income, surpassing the limitations of traditional academic roles.
Follow Dr. Sheena Howards' socials:
@drsheenahoward | Power Your Research
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
You know none of this stuff is easy.
You know I've worked withcreative coaches and business
coaches to get here, so whileyou probably can get a great
first stab at it, you're goingto need some feedback.
You need feedback for this stuff, so start with being able to
state in one sentence what yourtransformation is, that you are
offering people.
(00:32):
I don't want my work to be stuckbehind an academic paywall.
I want to leave a legacy, Iwant to reach my potential and I
want to change lives.
This podcast, power yourResearch, is my attempt to help
the smartest people in the worlddo that very thing.
My hope is that you use thelessons I share to make more
money than what your higher edjob can ever pay you.
(00:54):
I've done it, my clients havedone it, and so can you.
My hope is that you'll applywhat you learn here and one day
join the Power your Researchprogram where you can work with
me one-on-one.
Creating a high-ticket coachingprogram is a topic idea that I
(01:18):
came up with because I have twoclients that I'm working with
right now specifically that areinterested in building out their
digital programs, and so whatthey are working through right
now are the very beginningstages of how you create
something, and I encourage youall, if you're going to create
(01:38):
something, create a high ticketprogram.
Now, by high ticket program I'mtalking about something that is
$3,000 or higher.
We've all seen these programson the market.
They're $3,000, $5,000, $10,000.
And those programs are no joke,and the reason why those
programs are high ticketprograms are because they do a
(01:59):
couple of important things.
Typically, they're a digitalcourse of some sort where you're
logging in and actually gettingthe videos from the teacher or
coach.
You're getting some sort ofaccess to coaching, whether it's
group coaching once a month,once a week or some of the
programs.
You're actually gettingone-on-one coaching with the
(02:19):
creator and there is an endresult that is promised to you.
And so I want to talk to youabout some of the steps that you
want to take at the beginningof designing your program so
that it's a high ticket programand we're not going to talk
about how to price your programor anything like that.
This is kind of some just basicinformation for you as you're
(02:42):
building this out.
Of course, we can go in detailinside the Power Year Research
Program with the clients I workwith.
We do, but here's some helpfulthings.
First of all, you need to beable to state your value
proposition in one sentence.
So someone sees the tagline ofyour program.
They need to clearly understandthe value that you're bringing
(03:06):
but, more importantly, thetransformation that they will
receive in coming through yourprogram.
So Power your Research searchesone line.
Unique selling proposition is anine-step system for tenured
professors to increase theirvisibility, authority and income
without the expense of apublicist.
Now, to get there, to get astatement like that, there is a
(03:27):
formula that you are going touse.
I can't go over the formula inyou know a live free video
that's designed to only be likefive minutes, but you can kind
of pick up on some of the keyframework just from the
statement that I just read.
So go ahead and write it downand then work your way backwards
for the program you are tryingto create.
Now, none of this stuff is easy.
(03:50):
I've worked with creativecoaches and business coaches to
get here.
So while you probably can get agreat first stab at it, you're
going to need some feedback.
You need feedback for thisstuff.
So start with being able tostate in one sentence what your
transformation is, that you areoffering people, and that last
part of the sentence without theexpense of a publicist.
(04:10):
That's a key piece, becausepeople don't want to spend more
money.
They don't want to spend moretime.
You want to show what negativething you're decreasing for your
prospect.
Hey, everyone, real quick.
I don't run any ads on thispodcast, so I have to rely on
word of mouth.
If this podcast has helped youin any way, please share it with
(04:32):
a friend and follow me, drSheena Howard, on LinkedIn,
where I give more free contenton building your brand as an
academic.
If you tell me you came to myLinkedIn from the podcast, I'll
make sure I accept your request.
Now the other thing is I justsent one of my clients a design
worksheet that is going to gether to break down the different
(04:54):
phases and steps of her program,because people want to know the
process.
I can tell you that Power yourResearch is a nine step system
that you'll finish in 90 days.
People need to hear thosetriggers.
How long is it going to take?
How much is it going to take?
How much work do I need to do?
That's what people want to know, and so if you can promise them
a result in a specific periodof time, in a specific number of
(05:18):
steps, then you're showing yourprospect, the process.
Of course there's a lot of otherthings involved, but let me
share one more thing with you.
So as you're building out thephases of your program, you're
writing them down.
Think about phase one, phasetwo, phase three.
So break your program down intothree phases and those three
(05:39):
phases are going to have likekind of umbrella topics.
So, for example, phase one ofPower, your Research is about
clarity, right.
Phase two of Power, yourResearch is about media coverage
and visibility and engaging.
So phase one would be clarity,phase two would be engage, phase
three would be monetize.
Let's say those are your threephases.
(06:00):
Now you write those down andwithin each phase you're going
to build out the steps involvedto get people that result in
that particular phase.
So if phase one is clarity,well what I need to do for my
clients is get them a visionstatement, get them a mission
statement, get them their brandassets.
Start out with the mindset,work right, creating mechanisms
(06:22):
to help them with their mindset.
So that's going to look like apower, your research community,
and so once you break out thosethings, you have a program that
you can then articulate to aprospect, a specific type of
person.
In my case we're targetingtenured professors although
power your research, half of thepeople in power your research
are not tenured professors.
But you want wanna niche downand be specific so you can talk
(06:46):
to a specific type of person, soyou can understand the
psychographics of a specifictype of person, so that you're
creating content that'spersonalized for a specific type
of avatar.
So save this as you're buildingout your program.
Maybe you already built out adigital course that's not
performing well because peopledon't know what the
transformation is if they'regoing to be spending money on
(07:09):
you.
And again, I suggest a highticket program and your program
is high ticket when you canpromise a transformation, when
you can articulate thattransformation and when people
have a coaching component towork with you or your coaches,
either on a monthly basis on oron a one-on-one basis.
So if this helps, let me knowin the comments.
If you have questions, feelfree to DM me or drop a comment
(07:32):
below.
I'll circle back and answer it.
You can always jump on a free30 minute call with me to talk
about your goals.
I hope you have an amazing day.
You know none of this stuff is easy.
You know I've worked withcreative coaches and business
coaches to get here, so whileyou probably can get a great
first stab at it, you're goingto need some feedback.
You need feedback for this stuff, so start with being able to
state in one sentence what yourtransformation is, that you are
offering people.
(00:32):
I don't want my work to be stuckbehind an academic paywall.
I want to leave a legacy, Iwant to reach my potential and I
want to change lives.
This podcast, power yourResearch, is my attempt to help
the smartest people in the worlddo that very thing.
My hope is that you use thelessons I share to make more
money than what your higher edjob can ever pay you.
(00:54):
I've done it, my clients havedone it, and so can you.
My hope is that you'll applywhat you learn here and one day
join the Power your Researchprogram where you can work with
me one-on-one.
Creating a high-ticket coachingprogram is a topic idea that I
(01:18):
came up with because I have twoclients that I'm working with
right now specifically that areinterested in building out their
digital programs, and so whatthey are working through right
now are the very beginningstages of how you create
something, and I encourage youall, if you're going to create
(01:38):
something, create a high ticketprogram.
Now, by high ticket program I'mtalking about something that is
$3,000 or higher.
We've all seen these programson the market.
They're $3,000, $5,000, $10,000.
And those programs are no joke,and the reason why those
programs are high ticketprograms are because they do a
(01:59):
couple of important things.
Typically, they're a digitalcourse of some sort where you're
logging in and actually gettingthe videos from the teacher or
coach.
You're getting some sort ofaccess to coaching, whether it's
group coaching once a month,once a week or some of the
programs.
You're actually gettingone-on-one coaching with the
(02:19):
creator and there is an endresult that is promised to you.
And so I want to talk to youabout some of the steps that you
want to take at the beginningof designing your program so
that it's a high ticket programand we're not going to talk
about how to price your programor anything like that.
This is kind of some just basicinformation for you as you're
(02:42):
building this out.
Of course, we can go in detailinside the Power Year Research
Program with the clients I workwith.
We do, but here's some helpfulthings.
First of all, you need to beable to state your value
proposition in one sentence.
So someone sees the tagline ofyour program.
They need to clearly understandthe value that you're bringing
(03:06):
but, more importantly, thetransformation that they will
receive in coming through yourprogram.
So Power your Research searchesone line.
Unique selling proposition is anine-step system for tenured
professors to increase theirvisibility, authority and income
without the expense of apublicist.
Now, to get there, to get astatement like that, there is a
(03:27):
formula that you are going touse.
I can't go over the formula inyou know a live free video
that's designed to only be likefive minutes, but you can kind
of pick up on some of the keyframework just from the
statement that I just read.
So go ahead and write it downand then work your way backwards
for the program you are tryingto create.
Now, none of this stuff is easy.
(03:50):
I've worked with creativecoaches and business coaches to
get here.
So while you probably can get agreat first stab at it, you're
going to need some feedback.
You need feedback for thisstuff.
So start with being able tostate in one sentence what your
transformation is, that you areoffering people, and that last
part of the sentence without theexpense of a publicist.
(04:10):
That's a key piece, becausepeople don't want to spend more
money.
They don't want to spend moretime.
You want to show what negativething you're decreasing for your
prospect.
Hey, everyone, real quick.
I don't run any ads on thispodcast, so I have to rely on
word of mouth.
If this podcast has helped youin any way, please share it with
(04:32):
a friend and follow me, drSheena Howard, on LinkedIn,
where I give more free contenton building your brand as an
academic.
If you tell me you came to myLinkedIn from the podcast, I'll
make sure I accept your request.
Now the other thing is I justsent one of my clients a design
worksheet that is going to gether to break down the different
(04:54):
phases and steps of her program,because people want to know the
process.
I can tell you that Power yourResearch is a nine step system
that you'll finish in 90 days.
People need to hear thosetriggers.
How long is it going to take?
How much is it going to take?
How much work do I need to do?
That's what people want to know, and so if you can promise them
a result in a specific periodof time, in a specific number of
(05:18):
steps, then you're showing yourprospect, the process.
Of course there's a lot of otherthings involved, but let me
share one more thing with you.
So as you're building out thephases of your program, you're
writing them down.
Think about phase one, phasetwo, phase three.
So break your program down intothree phases and those three
(05:39):
phases are going to have likekind of umbrella topics.
So, for example, phase one ofPower, your Research is about
clarity, right.
Phase two of Power, yourResearch is about media coverage
and visibility and engaging.
So phase one would be clarity,phase two would be engage, phase
three would be monetize.
Let's say those are your threephases.
(06:00):
Now you write those down andwithin each phase you're going
to build out the steps involvedto get people that result in
that particular phase.
So if phase one is clarity,well what I need to do for my
clients is get them a visionstatement, get them a mission
statement, get them their brandassets.
Start out with the mindset,work right, creating mechanisms
(06:22):
to help them with their mindset.
So that's going to look like apower, your research community,
and so once you break out thosethings, you have a program that
you can then articulate to aprospect, a specific type of
person.
In my case we're targetingtenured professors although
power your research, half of thepeople in power your research
are not tenured professors.
But you want wanna niche downand be specific so you can talk
(06:46):
to a specific type of person, soyou can understand the
psychographics of a specifictype of person, so that you're
creating content that'spersonalized for a specific type
of avatar.
So save this as you're buildingout your program.
Maybe you already built out adigital course that's not
performing well because peopledon't know what the
transformation is if they'regoing to be spending money on
(07:09):
you.
And again, I suggest a highticket program and your program
is high ticket when you canpromise a transformation, when
you can articulate thattransformation and when people
have a coaching component towork with you or your coaches,
either on a monthly basis on oron a one-on-one basis.
So if this helps, let me knowin the comments.
If you have questions, feelfree to DM me or drop a comment
(07:32):
below.
I'll circle back and answer it.
You can always jump on a free30 minute call with me to talk
about your goals.
I hope you have an amazing day.
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