Practical Pet Business - Ep 17 - Mastering the Calendar Planning Ahead in the Pet Industry

On this episode of Practical Pet Business, Lorin and Rob dive into the ever-shifting world of calendar planning for your pet business. While some dates are obvious—hello, National Dog Day—there are more hidden opportunities than ever before to engage pet parents and grow your business. From the fast-moving retail landscape to the way big box stores and online giants have reshaped holiday timelines, timing your marketing and promotions has never been more critical—or more confusing. Lorin and Rob unpack how to navigate these changes, resonate with your audience, and stay one step ahead of the rush—without losing your mind. If you're trying to figure out when to plan, what to promote, and how to stay sane while doing it all, this episode is for you. Tune in and get practical with Practical Pet Business!