Practical Pet Business - Ep 18 - What Labels Say and Don't Say About A Product

In this episode of Practical Pet Business, Lorin and Rob unpack one of the most misunderstood aspects of the pet industry: product labeling. From bold marketing claims to fine print regulations, they explore what labels actually communicate—and what they often leave out. Learn how subtle changes in wording, regulation loopholes, and shifting standards can dramatically alter the meaning of a label, sometimes without the consumer ever realizing it. It's not just about “good,” “better,” or “best”—labels are just the beginning. As a pet professional, understanding and educating others about labels can make or break the trust you build with your customers. Don’t miss this eye-opening discussion on navigating the label landscape in the pet product world.