In this episode of Product Voices, Gayatri Diwan, a seasoned product leader, joins to discuss product strategy and its importance in product management.
She emphasizes that product strategy should answer three important questions:
- Why the product is needed
- Who it is being built for, and
- What it aims to achieve.
Gayatri also shares her seven-step plan for creating a product strategy:
- Who is your customer?
- What is the problem statement?
- What is the impact and benefit to the customer with supporting data?
- What is the ideal state? What does good look like?
- What is our criteria for success and how will we measure our success metrics?
- What are the core product tenets or principles?
- What are the key pillars and themes we want to invest in?
Throughout the conversation, Gayatri stresses the significance of involving the right stakeholders, having a shared understanding of the problem, and aligning with them for success.
Learn more at ProductVoices.com/gayatridiwan.
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